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Richard Staelin
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2010 – 2019
- 2017
- [j11]William Boulding, Abhijit Guha, Richard Staelin:
Do We Really Need to Change the Decision Maker? Counterintuitive Escalation of Commitment Results in Real Options Contexts. Manag. Sci. 63(10): 3459-3472 (2017) - 2016
- [j10]Mitchell J. Lovett, Richard Staelin:
The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment. Mark. Sci. 35(1): 142-157 (2016) - 2014
- [j9]Preyas S. Desai, Woochoel Shin
, Richard Staelin:
The Company That You Keep: When to Buy a Competitor's Keyword. Mark. Sci. 33(4): 485-508 (2014) - 2013
- [j8]Eunkyu Lee, Richard Staelin, Weon Sang Yoo, Rex Du:
A "Meta-Analysis" of Multibrand, Multioutlet Channel Systems. Manag. Sci. 59(9): 1950-1969 (2013) - [j7]Pradeep Chintagunta
Editorial - Marketing Science: A Strategic Review. Mark. Sci. 32(1): 4-7 (2013) - 2012
- [j6]Alexandre Belloni, Mitchell J. Lovett, William Boulding, Richard Staelin:
Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers. Mark. Sci. 31(4): 621-636 (2012) - 2011
- [j5]Brett R. Gordon
Foreword - Revisiting the Workshop on Quantitative Marketing and Structural Econometrics. Mark. Sci. 30(6): 945-949 (2011) - 2010
- [j4]Wilfred Amaldoss, Richard Staelin:
Cross-Function and Same-Function Alliances: How Does Alliance Structure Affect the Behavior of Partnering Firms? Manag. Sci. 56(2): 302-317 (2010)
2000 – 2009
- 2009
- [j3]Markus Christen, William Boulding, Richard Staelin:
Optimal Market Intelligence Strategy When Management Attention Is Scarce. Manag. Sci. 55(4): 526-538 (2009) - 2008
- [j2]Richard Staelin:
Commentary - An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later. Mark. Sci. 27(1): 111-114 (2008) - [j1]Timothy W. McGuire, Richard Staelin:
An Industry Equilibrium Analysis of Downstream Vertical Integration. Mark. Sci. 27(1): 115-130 (2008)
Coauthor Index
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