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Parissa Haghirian
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2000 – 2009
- 2009
- [c8]Erik Wende, Parissa Haghirian:
Storytelling as a tool for knowledge transfer in the IT industry. ECIS 2009: 2492-2502 - 2008
- [c7]Parissa Haghirian, Maria Madlberger
, Akihiro Inoue:
Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes. HICSS 2008: 48 - 2007
- [j1]Parissa Haghirian, Akihiro Inoue:
An advanced model of consumer attitudes toward advertising on the mobile internet. Int. J. Mob. Commun. 5(1): 48-67 (2007) - 2006
- [c6]Parissa Haghirian, Maria Madlberger:
Cross-cultural consumer perceptions of advertising via mobile devices - some evidence from Europe and Japan. ECIS 2006: 745-756 - 2005
- [c5]Parissa Haghirian, Maria Madlberger:
Consumer Attitude toward Advertising via Mobile Devices - An Empirical Investigation among Austrian Users. ECIS 2005: 447-458 - [c4]Parissa Haghirian, Maria Madlberger, Andrea Tanuskova:
Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents. HICSS 2005 - 2004
- [c3]Astrid Dickinger
An Investigation and Conceptual Model of SMS Marketing. HICSS 2004 - 2003
- [c2]Parissa Haghirian:
Does culture really matter? Cultural influences on the knowledge transfer process within multinational corporations. ECIS 2003: 740-751 - 2002
- [c1]Bernd Simon, Parissa Haghirian, Bodo B. Schlegelmilch:
Case Study Teaching Via Collaborative Information Technology. ECIS 2002: 1333-1342
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