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David A. Schweidel
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2020 – today
- 2024
- [j15]Dongcheng Zhang
, Kunpeng Zhang, Yi Yang, David A. Schweidel:
TM-OKC: An Unsupervised Topic Model for Text in Online Knowledge Communities. MIS Q. 48(3): 931-978 (2024) - 2023
- [j14]Inyoung Chae
Paywall Suspensions and Digital News Subscriptions. Mark. Sci. 42(4): 729-745 (2023) - 2022
- [j13]Martin Reisenbichler, Thomas Reutterer
Frontiers: Supporting Content Marketing with Natural Language Generation. Mark. Sci. 41(3): 441-452 (2022) - 2020
- [j12]Ning Zhong
Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model. Mark. Sci. 39(4): 827-846 (2020)
2010 – 2019
- 2019
- [j11]Beth L. Fossen
Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers? Mark. Sci. 38(2): 274-295 (2019) - [j10]Beth L. Fossen
Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic. Mark. Sci. 38(3): 481-499 (2019) - 2018
- [j9]Yanwen Wang
A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns. Mark. Sci. 37(3): 333-355 (2018) - 2017
- [j8]Beth L. Fossen, David A. Schweidel:
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity. Mark. Sci. 36(1): 105-123 (2017) - 2014
- [j7]David A. Schweidel, Young-Hoon Park, Zainab Jamal:
A Multiactivity Latent Attrition Model for Customer Base Analysis. Mark. Sci. 33(2): 273-286 (2014) - [j6]David A. Schweidel, Natasha Zhang Foutz, Robin J. Tanner:
Synergy or Interference: The Effect of Product Placement on Commercial Break Audience Decline. Mark. Sci. 33(6): 763-780 (2014) - 2013
- [j5]David A. Schweidel, George Knox
Incorporating Direct Marketing Activity into Latent Attrition Models. Mark. Sci. 32(3): 471-487 (2013) - 2012
- [j4]Wendy W. Moe
Online Product Opinions: Incidence, Evaluation, and Evolution. Mark. Sci. 31(3): 372-386 (2012) - 2011
- [j3]David A. Schweidel, Eric T. Bradlow
Portfolio Dynamics for Customers of a Multiservice Provider. Manag. Sci. 57(3): 471-486 (2011) - [j2]Michael Braun
Modeling Customer Lifetimes with Multiple Causes of Churn. Mark. Sci. 30(5): 881-902 (2011)
2000 – 2009
- 2008
- [j1]David A. Schweidel, Peter S. Fader, Eric T. Bradlow
A Bivariate Timing Model of Customer Acquisition and Retention. Mark. Sci. 27(5): 829-843 (2008)
Coauthor Index
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