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"Prospect-Theoretic Modeling of Customer Affective-Cognitive Decisions ..."
Feng Zhou, Yangjian Ji, Roger J. Jiao (2014)
- Feng Zhou, Yangjian Ji, Roger J. Jiao:
Prospect-Theoretic Modeling of Customer Affective-Cognitive Decisions Under Uncertainty for User Experience Design. IEEE Trans. Hum. Mach. Syst. 44(4): 468-483 (2014)
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