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"A Semantic Approach for Estimating Consumer Content Preferences from ..."

Jia Liu, Olivier Toubia (2018)

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DOI: 10.1287/MKSC.2018.1112

access: closed

type: Journal Article

metadata version: 2025-01-19

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Jia Liu, Olivier Toubia:
A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries. Mark. Sci. 37(6): 930-952 (2018)

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