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"The Personalization Privacy Paradox: An Empirical Evaluation of ..."
Naveen Farag Awad, Mayuram S. Krishnan (2006)
- Naveen Farag Awad, Mayuram S. Krishnan:
The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization. MIS Q. 30(1): 13-28 (2006)
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