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"Path to Purchase: A Mutually Exciting Point Process Model for Online ..."

Lizhen Xu, Jason A. Duan, Andrew B. Whinston (2014)

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DOI: 10.1287/MNSC.2014.1952

access: closed

type: Journal Article

metadata version: 2020-06-30

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  - journals/mansci/XuDW14
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  - https://dblp.org/rec/journals/mansci/XuDW14
Lizhen Xu, Jason A. Duan, Andrew B. Whinston:
Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion. Manag. Sci. 60(6): 1392-1412 (2014)

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