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"Measuring Customer Relationships: The Case of the Retail Banking Industry."

Venky Nagar, Madhav V. Rajan (2005)

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DOI: 10.1287/MNSC.1050.0376

access: closed

type: Journal Article

metadata version: 2024-10-06

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Venky Nagar, Madhav V. Rajan:
Measuring Customer Relationships: The Case of the Retail Banking Industry. Manag. Sci. 51(6): 904-919 (2005)

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