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"A flexible brand choice model based on neural net methodology A comparison ..."

Harald Hruschka et al. (2002)

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DOI: 10.1007/S00291-002-0095-1

access: closed

type: Journal Article

metadata version: 2020-03-06

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  - journals/ors/HruschkaFPM02
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  - https://dblp.org/rec/journals/ors/HruschkaFPM02
Harald Hruschka, Werner Fettes, Markus Probst, Christian Mies:
A flexible brand choice model based on neural net methodology A comparison to the linear utility multinomial logit model and its latent class extension. OR Spectr. 24(2): 127-143 (2002)

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