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"Exploring the effect of the human brand on consumers' decision quality in ..."

Kun Chang Lee, Seong Wook Chae (2013)

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DOI: —

access: closed

type: Journal Article

metadata version: 2020-05-25

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  - journals/oir/LeeC13
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  - https://dblp.org/rec/journals/oir/LeeC13
Kun Chang Lee, Seong Wook Chae:
Exploring the effect of the human brand on consumers' decision quality in online shopping: an eye-tracking approach. Online Inf. Rev. 37(1) (2013)

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