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"The Impact of Opinion Leadership on Purchases through Social Networking ..."

Viju Raghupathi, Joshua Fogel (2015)

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DOI: 10.4067/S0718-18762015000300003

access: open

type: Journal Article

metadata version: 2022-06-10

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  - https://dblp.org/rec/journals/jtaer/RaghupathiF15
Viju Raghupathi, Joshua Fogel:
The Impact of Opinion Leadership on Purchases through Social Networking Websites. J. Theor. Appl. Electron. Commer. Res. 10(3): 18-29 (2015)

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