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"Impact of Average Rating on Social Media Endorsement: The Moderating Role ..."

Xitong Li (2018)

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DOI: 10.1287/ISRE.2017.0728

access: closed

type: Journal Article

metadata version: 2020-03-13

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Xitong Li:
Impact of Average Rating on Social Media Endorsement: The Moderating Role of Rating Dispersion and Discount Threshold. Inf. Syst. Res. 29(3): 739-754 (2018)

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