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"Marketing Decision Analysis By Turf And Shapley Value."

W. Michael Conklin, Stan Lipovetsky (2005)

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DOI: 10.1142/S0219622005001374

access: closed

type: Journal Article

metadata version: 2020-03-13

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  - https://dblp.org/rec/journals/ijitdm/ConklinL05
W. Michael Conklin, Stan Lipovetsky:
Marketing Decision Analysis By Turf And Shapley Value. Int. J. Inf. Technol. Decis. Mak. 4(1): 5-20 (2005)

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