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"Evaluating brand equity in the hospitality industry: Insights from ..."

Intaka Piriyakul, Shawanluck Kunathikornkit, Rapepun Piriyakul (2024)

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DOI: 10.1016/J.JJIMEI.2024.100245

access: open

type: Journal Article

metadata version: 2024-07-04

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  - journals/ijinfomandi/PiriyakulKP24
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  - https://dblp.org/rec/journals/ijinfomandi/PiriyakulKP24
Intaka Piriyakul, Shawanluck Kunathikornkit, Rapepun Piriyakul:
Evaluating brand equity in the hospitality industry: Insights from customer journeys and text mining. Int. J. Inf. Manag. Data Insights 4(2): 100245 (2024)

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