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"Effect of marketing messages and consumer engagement on economic ..."
Jia Chen et al. (2020)
- Jia Chen, Gang Kou, Yi Peng, Xiangrui Chao, Feng Xiao, Fawaz E. Alsaadi:
Effect of marketing messages and consumer engagement on economic performance: evidence from Weibo. Internet Res. 30(5): 1565-1581 (2020)
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