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"Applying fuzzy balanced scorecard for evaluating the CRM performance."

Mohammad Ali Shafia et al. (2011)

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DOI: 10.1108/02635571111170622

access: closed

type: Journal Article

metadata version: 2023-06-26

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  - https://dblp.org/rec/journals/imds/ShafiaMVP11
Mohammad Ali Shafia, Mohammad Mahdavi Mazdeh, Mahboobeh Vahedi, Mehrdokht Pournader:
Applying fuzzy balanced scorecard for evaluating the CRM performance. Ind. Manag. Data Syst. 111(7): 1105-1135 (2011)

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