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"Research on the influence mechanism of anchors' professionalism on ..."

Xiaohan Liu et al. (2023)

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DOI: 10.1080/17517575.2022.2065457

access: open

type: Journal Article

metadata version: 2023-09-12

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  dblp key:
  - journals/eis/LiuWGY23
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  - https://dblp.org/rec/journals/eis/LiuWGY23
Xiaohan Liu, Donghan Wang, Meng Gu, Jiajia Yang:
Research on the influence mechanism of anchors' professionalism on consumers' impulse buying intention in the livestream shopping scenario. Enterp. Inf. Syst. 17(7) (2023)

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