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"Antecedents and consequences of the key opinion leader status: an ..."

Yanni Ping et al. (2023)

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DOI: 10.1007/S10660-022-09650-9

access: closed

type: Journal Article

metadata version: 2023-10-14

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  - journals/ecr/PingHZF23
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  - https://dblp.org/rec/journals/ecr/PingHZF23
Yanni Ping, Chelsey Hill, Yun Zhu, Jorge E. Fresneda:
Antecedents and consequences of the key opinion leader status: an econometric and machine learning approach. Electron. Commer. Res. 23(3): 1459-1484 (2023)

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