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"Importance of the perceived quality of touchpoints for customer journey ..."

Christian Koch, Michael Hartmann (2023)

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DOI: 10.1007/S10660-022-09654-5

access: open

type: Journal Article

metadata version: 2023-11-01

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  dblp key:
  - journals/ecr/KochH23
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  - https://dblp.org/rec/journals/ecr/KochH23
Christian Koch, Michael Hartmann:
Importance of the perceived quality of touchpoints for customer journey analysis - evidence from the B2B sector. Electron. Commer. Res. 23(3): 1515-1538 (2023)

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