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"Coordination of cooperative advertising in a two-level supply chain when ..."
Jinfeng Yue et al. (2006)
- Jinfeng Yue, Jill Austin, Min-Chiang Wang, Zhimin Huang:
Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount. Eur. J. Oper. Res. 168(1): 65-85 (2006)
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