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"Target market selection and marketing effort under uncertainty: The ..."

Kevin M. Taaffe, Joseph Geunes, H. Edwin Romeijn (2008)

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DOI: 10.1016/J.EJOR.2006.11.049

access: closed

type: Journal Article

metadata version: 2020-09-01

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  - https://dblp.org/rec/journals/eor/TaaffeGR08
Kevin M. Taaffe, Joseph Geunes, H. Edwin Romeijn:
Target market selection and marketing effort under uncertainty: The selective newsvendor. Eur. J. Oper. Res. 189(3): 987-1003 (2008)

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