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"Do All Roads Lead to Rome? Exploring the Relationship Between Social ..."

Antonia Köster, Christian Matt, Thomas Hess (2021)

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DOI: 10.1007/S12599-020-00660-1

access: closed

type: Journal Article

metadata version: 2021-09-23

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  dblp key:
  - journals/bise/KosterMH21
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  - https://dblp.org/rec/journals/bise/KosterMH21
Antonia Köster, Christian Matt, Thomas Hess:
Do All Roads Lead to Rome? Exploring the Relationship Between Social Referrals, Referral Propensity and Stickiness to Video-on-Demand Websites. Bus. Inf. Syst. Eng. 63(4): 349-366 (2021)

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