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"Playing seriously - How gamification and social cues influence bank ..."
Luís Filipe Rodrigues, Abílio Oliveira, Carlos J. Costa (2016)
- Luís Filipe Rodrigues, Abílio Oliveira, Carlos J. Costa:
Playing seriously - How gamification and social cues influence bank customers to use gamified e-business applications. Comput. Hum. Behav. 63: 392-407 (2016)
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