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"Experimental Study on Predictive Modeling in the Gamification Marketing ..."

Zhou-Yi Lim, Lee-Yeng Ong, Meng Chew Leow (2021)

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DOI: 10.1007/978-3-030-79463-7_32

access: closed

type: Conference or Workshop Paper

metadata version: 2024-10-06

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  dblp key:
  - conf/ieaaie/LimOL21
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Zhou-Yi Lim, Lee-Yeng Ong, Meng Chew Leow:
Experimental Study on Predictive Modeling in the Gamification Marketing Application. IEA/AIE (2) 2021: 379-390

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