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"The Impact of Time-Shift TV on TV Viewership and Ad Consumption."

Rodrigo Belo et al. (2017)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2018-06-16

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  - electronic edition @ aisnet.org
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  dblp key:
  - conf/icis/BeloFMR17
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  persistent URL:
  - https://dblp.org/rec/conf/icis/BeloFMR17
Rodrigo Belo, Pedro Ferreira, Miguel Godinho de Matos, Filipa Reis:
The Impact of Time-Shift TV on TV Viewership and Ad Consumption. ICIS 2017

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