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"Points for Posts and Badges to Brand Advocates: The Role of Gamification ..."

Elena Vitkauskaite, Rimantas Gatautis (2018)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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  dblp key:
  - conf/hicss/VitkauskaiteG18
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  persistent URL:
  - https://dblp.org/rec/conf/hicss/VitkauskaiteG18
Elena Vitkauskaite, Rimantas Gatautis:
Points for Posts and Badges to Brand Advocates: The Role of Gamification in Consumer Brand Engagement. HICSS 2018: 1-10

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