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"Pricing of Online Advertising: Cost-Per-Click-Through Vs. Cost-Per-Action."

Yu (Jeffrey) Hu, Jiwoong Shin, Zhulei Tang (2010)

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DOI: 10.1109/HICSS.2010.470

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Yu (Jeffrey) Hu, Jiwoong Shin, Zhulei Tang:
Pricing of Online Advertising: Cost-Per-Click-Through Vs. Cost-Per-Action. HICSS 2010: 1-9

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