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"Measuring the Success of Social Media: Matching Identified Success Factors ..."
Timo Hammerl, Susanne Leist, Josef-Michael Schwaiger (2019)
- Timo Hammerl, Susanne Leist, Josef-Michael Schwaiger:
Measuring the Success of Social Media: Matching Identified Success Factors to Social Media KPIs. HICSS 2019: 1-10
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