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"CRM Scorecard Measurement: The Case for the Banking Sector in Saudi Arabia."

Zahid Ullah, Abdullah S. Al-Mudimigh (2009)

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DOI: 10.1109/EMS.2009.48

access: closed

type: Conference or Workshop Paper

metadata version: 2024-10-06

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Zahid Ullah, Abdullah S. Al-Mudimigh:
CRM Scorecard Measurement: The Case for the Banking Sector in Saudi Arabia. EMS 2009: 269-273

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