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"Comparing performance metrics in organic search with sponsored search ..."

Anindya Ghose, Sha Yang (2008)

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DOI: 10.1145/1517472.1517475

access: closed

type: Conference or Workshop Paper

metadata version: 2023-12-20

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Anindya Ghose, Sha Yang:
Comparing performance metrics in organic search with sponsored search advertising. AdKDD@KDD 2008: 18-26

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