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"A purchasing-intention model in C2C e-commerce of China: the role of ..."

Huiying Li et al. (2010)

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DOI: 10.1145/2389376.2389391

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-28

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Huiying Li, Qiang Ye, Rob Law, Zhisheng Wang:
A purchasing-intention model in C2C e-commerce of China: the role of perceived risk, trust, perceived benefit and their antecedents. ICEC 2010: 101-109

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