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"Improving ad relevance in sponsored search."

Dustin Hillard et al. (2010)

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DOI: 10.1145/1718487.1718532

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  dblp key:
  - conf/wsdm/HillardSMRL10
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  - https://dblp.org/rec/conf/wsdm/HillardSMRL10
Dustin Hillard, Stefan Schroedl, Eren Manavoglu, Hema Raghavan, Chris Leggetter:
Improving ad relevance in sponsored search. WSDM 2010: 361-370

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