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Guihang Guo
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2020 – today
- 2023
- [c10]Ying Li
, Guihang Guo
Factors Influencing Residents' Intention to Share Place Brand Messages Online. ICBDT 2023: 280-285 - [c9]Guihang Guo
The Influence of News Feed Advertisement on Customer Engagement. ICEME 2023: 80-86 - 2022
- [c8]Guihang Guo, Ying Li, Chuqiao Zhong:
The influence of brand cultural marketing on consumers' willingness to participate in value co-creation. ICEME 2022: 110-115 - [c7]Tie Zheng
Intention to Use a VR Learning System: A Moderated Mediation Model. ICETC 2022: 132-138 - [c6]Ying Li, Guihang Guo:
Optimal Dynamic Pricing for Perishable Assets with Consumer's No-show Behavior. IMMS 2022: 350-354 - 2021
- [c5]Guihang Guo, Ying Li, Min Feng:
A Research on the Negative Attitude of Bilibili Users to the Product Placement in Videos of Content Creators. ICEME 2021: 62-68 - 2020
- [c4]Ying Li, Guihang Guo:
Study on the Pricing of Perishable Products in the Supply Chain with Overconfident Consumers. ICBDT 2020: 202-206 - [c3]Guihang Guo, Ying Li, Qianru Li:
An Analysis of the Profit Model and Its Financial Evaluation of GOME Retail Holdings Limited under the "New Retail". ICBDT 2020: 227-232
2010 – 2019
- 2019
- [c2]Ying Li, Guihang Guo:
Retailer's Ordering Decision with Overconfident Consumers. ICIT 2019: 400-403 - [c1]Guihang Guo, Ying Li, Siqi Zheng:
Factors Influencing University Students' Intention to Redeem Digital Takeaway Coupons - Analysis Based on A Survey in China. ICIT 2019: 419-425
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