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Pianpian Yang
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2020 – today
- 2024
- [j7]Pianpian Yang
, Hong Sheng
How social media promotes impulsive buying: examining the role of customer inspiration. Ind. Manag. Data Syst. 124(2): 698-723 (2024) - [j6]Pianpian Yang, Yufan Jiang, Yuxi Lin
Interactive vs transactional: how social media ads engage consumers with disparate regulatory orientation and lay rationalism. Ind. Manag. Data Syst. 124(10): 2847-2869 (2024) - 2022
- [j5]Congcong Yang
Effect of achievement-related gamification on brand attachment. Ind. Manag. Data Syst. 122(1): 251-271 (2022) - 2021
- [j4]Shuang Geng, Pianpian Yang, Yun Gao, Ying Tan, Congcong Yang:
The effects of ad social and personal relevance on consumer ad engagement on social media: The moderating role of platform trust. Comput. Hum. Behav. 122: 106834 (2021) - [j3]Pianpian Yang
Effects of pride-tagged money and surprise-tagged money on online tipping. Internet Res. 31(3): 1061-1082 (2021) - 2020
- [j2]Hong Sheng, Pianpian Yang
How to inspire customers via social media. Ind. Manag. Data Syst. 120(6): 1041-1057 (2020)
2010 – 2019
- 2019
- [c1]Qingsong Ye, Yuanyue Feng, Pianpian Yang, Congcong Yang, Lusi Yang:
The Influence of Gamification Mechanics on Online Group-buying Participation. AMCIS 2019 - 2014
- [j1]Jinjuan Zang, Chenlu Zhang, Pianpian Yang, Yuan Li:
How open search strategies align with firms' radical and incremental innovation: evidence from China. Technol. Anal. Strateg. Manag. 26(7): 781-795 (2014)
Coauthor Index
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last updated on 2024-10-23 20:32 CEST by the dblp team
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