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Self-Construal, Reference Groups, and Brand Meaning. (2005). Escalas, Jennifer Edson ; Bettman, James R.
In: Journal of Consumer Research.
RePEc:oup:jconrs:v:32:y:2005:i:3:p:378-389.

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  80. How self-construal drives intention for status consumption: A moderated mediated mechanism. (2020). Das, Manish ; Jebarajakirthy, Charles.
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  81. Does personality congruence explain luxury brand attachment? The results of an international research study. (2020). Chan, Priscilla ; Halliburton, Chris ; Siu, Noel Yee-Man ; Wiedmann, Klaus-Peter ; Chen, Cindy Rong ; Pederzoli, Daniele ; Fei, LI ; Godey, Bruno ; Lee, Yuri ; Grazzini, Laura ; Ewing, Mike ; Aiello, Gaetano ; Singh, Rahul ; Donvito, Raffaele ; Oh, Hyunjoo ; Skorobogatykh, Irina Ivanovna ; Tsuchiya, Junji .
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  82. Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption. (2020). Cui, Charles Chi ; Mrad, Mona.
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  83. The interactive effect of power distance belief and consumers’ status on preference for national (vs. private-label) brands. (2020). Wang, Jessie J ; Lalwani, Ashok K ; Torelli, Carlos J.
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  84. Finding the self in chance events. (2020). Briley, Donnel ; Kim, Aekyoung.
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  85. Seeing brands as humans: Development and validation of a brand anthropomorphism scale. (2020). Aroean, Lukman ; Pillai, Kishore Gopalakrishna ; Golossenko, Artyom.
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  86. The material self. (2020). Xie, Chunyan ; Ruvio, Ayalla A ; Bagozzi, Richard P.
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  88. The Interplay of Religious Symbols and Cultural Values Theory in Advertising. (2019). Gintar, Kriauinait-Lazauskien ; Rima, Itkien.
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  89. How valence, volume and variance of online reviews influence brand attitudes. (2019). Houston, Michael J ; Schlegelmilch, Bodo ; Zablocki, Agnieszka.
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  90. How to successfully introduce logo redesigns. (2019). MacInnis, Deborah J ; Cui, Annie Peng ; Walsh, Michael F.
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  91. Meaningful experiences: an embodied cognition perspective on brand meaning co-creation. (2019). Stach, Jens.
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  92. Luxury brands pursuing lifestyle positioning: effects on willingness to pay. (2019). Porcheddu, Daniele ; Melara, Robert D ; Massara, Francesco.
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  93. Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives. (2019). Ha, Tran ; Ngo, Liem Viet ; Xuan, Diem Khac.
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  94. Brand Positioning Based on Brand Image–Country Image Fit. (2019). Bruno, Pascal ; Sattler, Henrik ; Volckner, Franziska ; Klein, Kristina.
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  95. Managing country-of-origin affiliations for luxury brand-building in China. (2019). He, Jiaxun ; Atwal, Glyn ; Heine, Klaus.
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  96. Change in your wallet, change your choice: The effect of the change-matching heuristic on choice. (2019). Chuang, Shih-Chieh ; Cheng, Yin-Hui ; Lai, Wan-Ting ; Pei, Annie.
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  97. Post, Eat, Change: The Effects of Posting Food Photos on Consumers Dining Experiences and Brand Evaluation. (2019). Jiang, Lan ; Zhu, Jiang ; Liang, Liang ; Dou, Wenyu.
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  98. You and I have nothing in common: The role of dissimilarity in interpersonal influence. (2019). Daniel, ; Smidts, Ale ; Tuk, Mirjam A.
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  99. Controversial sports sponsorships: Effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions. (2019). Pino, Giovanni ; Rizzo, Cristian ; Peluso, Alessandro M.
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  100. Moral decoupling feels good and makes buying counterfeits easy. (2019). Nickel, Kristina ; Hoffmann, Stefan ; Orth, Ulrich R.
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  101. Reprint of A renaissance of brand experience: Advancing the concept through a multi-perspective analysis. (2019). Solerio, Chiara ; Zarantonello, Lia ; Pedeliento, Giuseppe ; Andreini, Daniela.
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  102. Consumer reactions to corporate social responsibility: The role of CSR domains. (2019). Baskentli, Sara ; Bhattacharya, C B ; Du, Shuili ; Sen, Sankar.
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  103. The relational value of perceived brand globalness and localness. (2019). Diamantopoulos, Adamantios ; Davvetas, Vasileios ; Sichtmann, Christina.
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  104. The entitlement/forgiveness conflict of self-relevant and self-neutral relationships during service failure and recovery. (2019). Smith, Jeffery S ; Bacile, Todd J ; Wolter, Jeremy S ; Giebelhausen, Michael.
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  105. How stories generate consumer engagement: An exploratory study. (2019). Pitardi, Valentina ; Dessart, Laurence.
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  106. How independence and interdependence moderate the self-congruity effect on brand attitude: A study of east and west. (2019). Fukukawa, Kyoko ; Fastoso, Fernando ; Gonzalez-Jimenez, Hector .
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  107. Political ideology and brand attachment. (2019). Ilicic, Jasmina ; Chan, Eugene Y.
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  108. Making new products go viral and succeed. (2019). Chaudhuri, Malika ; Nguyen, Hang T.
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  109. Effect of Consumption Values on Consumer Satisfaction and Brand Commitment: Investigating Functional, Emotional, Social, and Epistemic Values in the Running Shoes Market. (2019). Harada, Susumu ; Matsumura, Koki ; Furukawa, Hiroyasu.
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  110. Online group influence and digital product consumption. (2018). Tan, Yong ; Qi, Jiayin ; Thomas, Ellen ; Mu, Jifeng.
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  111. Social-Spatial Effects in Pricing: When and How Vertical Orientations Shape Processing of Price Comparisons. (2018). Lyle, Keith B ; Winterich, Karen Page ; Li, Xingbo ; Barone, Michael J.
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  112. Does brand authenticity alleviate the effect of brand scandals?. (2018). Grohmann, Bianca ; Guevremont, Amelie.
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  113. 20 Years of brand personality: a bibliometric review and research agenda. (2018). Radler, Viktoria Maria.
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  114. Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction. (2018). Brick, Danielle J ; Editor, Sharon Shavittassociate ; Johareditor, Gita ; Fitzsimons, Gavan J ; Chartrand, Tanya L.
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  115. Consumer Life and User Generated Content in the Age of Social Media. (2018). Cheregi, Bianca-Florentina .
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  116. Researching and marketing to consumption collectives. (2018). Hawkins, Matthew.
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  117. The Effects of Customer Perception and Participation in Sustainable Supply Chain Management: A Smartphone Industry Study. (2018). Lee, Changwon ; Kim, Hyunsoo.
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  118. Antecedents and Consequences of Ecotourism Behavior: Independent and Interdependent Self-Construals, Ecological Belief, Willingness to Pay for Ecotourism Services and Satisfaction with Life. (2018). Lee, Ji Eun ; Hwang, Kumju.
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  119. Social Media Marketing Toward Perceptual Consciousness and its Impact on Online Purchasing Intention. (2018). Riorini, Sri Vandayuli.
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  120. Examining online social brand engagement: A social presence theory perspective. (2018). Osei-Frimpong, Kofi ; McLean, Graeme.
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  121. The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names. (2018). Wen, NA ; Lurie, Nicholas H.
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  122. Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms. (2018). Kumar, Jitender ; Nayak, Jogendra Kumar.
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    RePEc:eee:joreco:v:45:y:2018:i:c:p:64-73.

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  123. Social influence on innovation resistance in internet banking services. (2018). Matsuo, Makoto ; Matsuyama, Takuya ; Minami, Chieko.
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    RePEc:eee:joreco:v:45:y:2018:i:c:p:42-51.

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  124. Investigating the mediating effect of Ubers sexual harassment case on its brand: Does it matter?. (2018). Griffith, Denni Arli ; Trittenbach, Makayla ; van Esch, Patrick.
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  125. Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat. (2018). Liu, Richie L ; Voss, Kevin E ; Czellar, Sandor ; Spangenberg, Eric R ; Sprott, David E.
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  126. A Consumer-based Taxonomy of Digital Customer Engagement Practices. (2018). Eigenraam, Anniek W ; van Lin, Arjen ; Eelen, Jiska.
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  127. A renaissance of brand experience: Advancing the concept through a multi-perspective analysis. (2018). Andreini, Daniela ; Solerio, Chiara ; Zarantonello, Lia ; Pedeliento, Giuseppe.
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  128. Trait transference from brands to individuals: The impact of brand-behavior congruency. (2018). Jeronimo, Rita ; Ferreira, Mario B ; Ramos, Tania.
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  129. Conspicuous consumption in emerging market: The case of Chinese migrant workers. (2018). Huang, Zhen ; Lu, Cheng.
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  130. Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets. (2018). Horvath, Csilla ; Adiguzel, Feray.
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  131. Power distance belief and brand personality evaluations. (2018). Wang, Xuehua ; Jiang, Qingyun ; Fang, Xiang.
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  132. The cross-cultural scale development process: The case of brand-evoked nostalgia in Belgium and the United States. (2018). Ford, John B ; Friedman, Mike ; Bartier, Anne-Laure ; Merchant, Altaf.
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  133. When consumers become project backers: The psychological consequences of participation in crowdfunding. (2018). Bitterl, Sally ; Schreier, Martin.
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  134. Brand portfolio coherence: Scale development and empirical demonstration. (2018). Nguyen, Hang T ; Calantone, Roger J ; Zhang, Yufei.
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  135. Big brands, big cities: How the population penalty affects common, identity relevant brands in densely populated areas. (2018). Matherly, Ted ; Arnold, Todd J ; Arens, Zachary G.
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  136. Consumer social network brand identification and personal branding. How do social network users choose among brand sites?. (2017). Kucharska, Wioleta ; Wright, Len Tiu.
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  137. Negative word of mouth can be a positive for consumers connected to the brand. (2017). Brady, Michael K ; Giebelhausen, Michael D ; Wilson, Andrew E.
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  138. The Influence of Actual and Ideal Self-Congruity on Consumers’ Purchase Intentions. (2017). Oodith, Devina ; Tooray, Jenasha.
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  139. Self-congruence is not everything for a brand: initial evidence supporting the relevance of identity cultivation in a college student role-identity context. (2017). Allen, Chris T ; Ewing, Douglas R.
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  140. Asia’s materialists: Reconciling collectivism and materialism. (2017). Awanis, Sandra ; Cui, Charles Chi ; Schlegelmilch, Bodo B.
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  141. Morality matters? Consumer identification with celebrity endorsers in China. (2017). Tao-Peng, FU ; Martin, Felix .
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  142. The Impacts of Brand Personality on Brand Loyalty: A Research on Automobile Brands in Turkey. (2017). Akin, Murat .
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  143. The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image. (2017). Wang, Ting-Yu ; Hung, Shu-Tzu ; Chen, Yu-Shan ; Liao, Yen-Wen ; Huang, A-Fen.
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  144. How motivations for CSR and consumer-brand social distance influence consumers to adopt pro-social behavior. (2017). Mantovani, Danielle ; Negro, Angela ; de Andrade, Lucas Magalhes.
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  145. The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty. (2017). Lin, Jialing ; Leckie, Civilai ; Lobo, Antonio.
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  146. Consumer susceptibility to cross-selling persuasion: The roles of self-construal and interpersonal harmony. (2017). Keh, Hean Tat ; Wang, Xuehua.
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  147. Me, my brand and I: Consumer responses to luxury brand rejection. (2017). Shukla, Paurav ; Khalifa, Dina.
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  148. Managing employee attention and internal branding. (2017). Liu, Gordon ; Chapleo, Chris ; Ko, Wai Wai.
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  149. “Seeing is being”: Consumer culture and the positioning of premium cars in China. (2017). Bartikowski, Boris ; Cleveland, Mark.
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  150. Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury. (2017). Janssen, Catherine ; Leblanc, Sina ; Vanhamme, Joelle.
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  151. Mapping the luxury research landscape: A bibliometric citation analysis. (2017). Gurzki, Hannes ; Woisetschlager, David M.
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  152. The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand. (2017). Eelen, Jiska ; Ozturan, Peren.
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  153. Brand linguistics: A theory-driven framework for the study of language in branding. (2017). Carnevale, Marina ; Lerman, Dawn ; Luna, David .
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  154. Antecedents and consequences of liking in retail service relationships in China and Greece. (2017). Abosag, Ibrahim ; Zheng, Xiaoyuan ; Voulgari, Aliki-Dimitra ; Hall, Kristina Lindsey ; Baker, Thomas L.
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  155. Time will tell: managing post-purchase changes in brand attitude. (2016). Alden, Dana L ; Chen, Qimei.
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  156. Blogging the brand: Meaning transfer and the case of Weight Watchers’ online community. (2016). Wang, YE ; Willis, Erin.
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  157. What’s in a university logo? Building commitment in higher education. (2016). Nguyen, Bang ; Keni, Keni ; Japutra, Arnold.
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  158. Siding with the underdog: is your customer voting effort a sweet deal for your competitors?. (2016). , Angeline ; Chen, Qimei.
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  159. The Impact of Option Popularity, Social Inclusion/Exclusion, and Self-affirmation on Consumers’ Propensity to Choose Green Hotels. (2016). Mattila, Anna S ; Gao, Yixing Lisa .
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  160. Perceptions of others, mindfulness, and brand experience in retail service setting. (2016). Ngo, Liem Viet ; Thi, LE ; Phuong, Hoang Thi ; Duffy, Sarah ; Northey, Gavin.
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  161. The impact of perceived similarity to other customers on shopping mall satisfaction. (2016). Kwon, Hyorkjin ; Im, Hyunjoo ; Ha, Sejin .
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  162. Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. (2016). Bernritter, Stefan F ; Smit, Edith G.
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  163. Global brand ownership: The mediating roles of consumer attitudes and brand identification. (2016). PAPAROIDAMIS, NICHOLAS ; Chumpitaz, Ruben ; Diamantopoulos, Adamantios ; Bartsch, Fabian .
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  164. The role of brand attachment strength in higher education. (2016). Papagiannidis, Savvas ; Dennis, Charles ; Bourlakis, Michael ; Alamanos, Eleftherios.
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  165. The effect of structural alignment on choice-process satisfaction and preference formation: The moderating role of self-construal. (2016). Lee, Wei-Na .
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  166. Developing and validating a scale of consumer brand embarrassment tendencies. (2016). Hofacker, Charles F ; Walsh, Gianfranco ; Takahashi, Ikuo ; Grant, Ian ; Albrecht, Arne K.
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  167. Mastering survivorship: How brands facilitate the transformation to heroic survivor. (2016). Patrick, Vanessa M ; Hollenbeck, Candice R.
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  168. Understanding consumer motivations to interact on brand websites in the international marketplace: Evidence from the U.S., China, and South Korea. (2016). Alden, Dana L ; Chen, Qimei ; Youn, James B ; Kelley, James B.
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  169. Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands. (2016). Petrovici, Dan Alex ; Kaufmann, Hans Ruediger ; Ayres, Adriano ; Filho, Cid Gonalves .
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  170. Cause-related marketing is not always less favorable than corporate philanthropy: The moderating role of self-construal. (2016). Chen, Zengxiang ; Huang, Yunhui.
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  171. Stakeholder Relationship Bonds. (2016). Coughlan, Richard ; Bosse, Douglas A.
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  172. Does information about the underdog biography of company founders affect brand evaluations?. (2015). Stock, Carolin ; Gierl, Heribert .
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  173. Branding Conspicuous Goods: An Analysis of the Effects of Social Influence and Competition. (2015). Amaldoss, Wilfred ; Jain, Sanjay.
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  174. Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account. (2015). Dahl, Darren W ; Schreier, Martin ; Fuchs, Christoph .
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  175. Market Identification to Generation: A Practice Theory Market Orientation. (2015). Hawkins, Matthew.
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  176. The Customer Citizenship Behaviors of Food Blog Users. (2015). Chang, Feng-Hsiang ; Hsieh, Kuo-Jung ; Chen, Kaung-Hwa .
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  177. Il gioco delle parti: la relazione marca-consumatore nel contesto del gaming. (2015). Gambetti, Rossella C. ; Biraghi, Silvia.
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  178. Enhancing valuation: the impact of self-congruence with a brand on the endowment effect. (2015). Thomas, Veronica L ; Jewell, Robert D ; Yeh, Marie .
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  179. The role of brand exposure and experience on brand recall—Product durables vis-à -vis FMCG. (2015). Baumann, Chris ; Chong, Amy ; Hamin, Hamin.
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  180. Strategic brand management: Archetypes for managing brands through paradoxes. (2015). Gustafsson, Anders ; Tronvoll, BÃ¥rd, ; Hogstrom, Claes .
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  181. Consumer brand relationships research: A bibliometric citation meta-analysis. (2015). Heinrich, Daniel ; Fetscherin, Marc .
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  182. The pursuit of counterfeited luxury: An examination of the negative side effects of close consumer–brand connections. (2015). Randhawa, Praneet ; Voorhees, Clay M ; Calantone, Roger J.
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  183. Consumer Learning on Social Networks and Retailer Digital Platform Strategies Access. (2014). Liu, Yunchuan ; Gu, Zheyin.
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  184. The impact of retail out-of-stock options on preferences: The role of consumers’ desire for assimilation versus differentiation. (2014). Yu, Ya-Wen ; Fang, Wei-Luen ; Ku, Hsuan-Hsuan ; Kuo, Chien-Chih .
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  185. Effects of ICT Service Innovation and Complementary Strategies on Brand Equity and Customer Loyalty in a Consumer Technology Market. (2014). Xu, Xin ; Venkatesh, Viswanath ; James, .
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  186. Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry. (2014). Hwang, Jinsoo ; Han, Heesup.
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  187. Exploring ethnic consumer response to crossover brand extensions. (2014). Boveda-Lambie, Adriana M. ; Montoya, Detra Y. ; Aguirre-Rodriguez, Alexandra .
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  188. Brand Image as a Function of Self-Image and Self-Brand Connection. (2013). MOCANU, Rares .
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  189. Investigating the Types of Value and Cost of Green Brands: Proposition of a Conceptual Framework. (2013). Papista, Erifili ; Krystallis, Athanasios.
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  190. Self o mass branding? La relazione tra personalizzazione e marca. (2013). Miceli, Gaetano Nino ; Farace, Stefania ; Raimondo, Maria Antonietta.
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  191. Customer Attitude and Dispositions Towards Customized Products: The Interaction Between Customization Model and Brand. (2013). Miceli, Gaetano Nino ; Farace, Stefania ; Raimondo, Maria Antonietta.
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  192. Matching choices to avoid offending stigmatized group members. (2013). Fitzsimons, Gavan J. ; Campbell, Troy H. ; Liu, Peggy J..
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  193. Shared ethnicity effects on service encounters: A study across three U.S. subcultures. (2013). Montoya, Detra Y. ; Briggs, Elten .
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  194. The role of brand logos in firm performance. (2013). Eisingerich, Andreas B. ; Park, Whan C. ; Pol, Gratiana .
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  195. Reconceptualizing brand identity in a dynamic environment. (2013). Lages, Carmen ; Simes, Claudia ; da Silveira, Catherine .
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  196. Phonetic Similarity in Brand Name Innovation. (2012). Kronrod, Ann ; Lowrey, Tina M.
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  197. Identity-motivated marketing relationships: research synthesis, controversies, and research agenda. (2012). Lam, Son K.
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  198. Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm. (2012). Lii, Yuan-Shuh ; Lee, Monle .
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  199. Consumers use of brands to reflect their actual and ideal selves on Facebook. (2012). Hollenbeck, Candice R ; Kaikati, Andrew M.
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  200. The referral backfire effect: The identity-threatening nature of referral failure. (2012). Claus, Bart ; Dewitte, Siegfried ; Millet, Kobe ; Geyskens, Kelly.
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  201. Identity-based consumer behavior. (2012). Reed, Americus ; Warlop, Luk ; Puntoni, Stefano ; Forehand, Mark R.
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  202. Health Branding Ethics. (2011). Anker, Thomas ; Kamin, Tanja ; Sandoe, Peter ; Kappel, Klemens .
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  203. The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands. (2011). Roux, E. ; Valette-Florence, P. ; Magnoni, F..
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  204. Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison. (2011). Shukla, Paurav.
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  205. Consumer value and self-image congruency at different stages of timeshare ownership. (2011). Sparks, Beverley ; Jennings, Gayle ; Bradley, Graham.
    In: Tourism Management.
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  206. Single-brand retailers: Building brand loyalty in the off-line environment. (2011). Jones, Robert ; Kim, Youn-Kyung.
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  207. Parental responsiveness and adolescent susceptibility to peer influence: A cross-cultural investigation. (2011). Laroche, Michel ; Yang, Zhiyong.
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  208. Member-organization connection impacts in affinity marketing. (2011). Chan, Allan K. K., ; Fock, Henry ; Yan, Dengfeng.
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  209. The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company. (2009). Bigne, Enrique ; Curras-Perez, Rafael ; Bigne-Alcaiz, Enrique ; Alvarado-Herrera, Alejandro .
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  210. La conception de soi : une contribution à la littérature française en Marketing. (2009). Hmaida, Jouba .
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  211. Menaces sur les marques et (re)constructions identitaires Le cas des collectifs de défense de la moutarde de Dijon. (2009). Mercanti-Guerin, Maria.
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  212. Brand relationships through brand reputation and brand tribalism. (2009). Veloutsou, Cleopatra ; Moutinho, Luiz.
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  213. Mapping symbolic (anti-) consumption. (2009). Stephenson, Christopher A. ; Hogg, Margaret K. ; Banister, Emma N..
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  214. Reframing brand experience: The experiential meaning of Harley-Davidson. (2009). Schembri, Sharon .
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  215. Les produits à destination des adolescents : consommation symbolique des marques ou consommation symbolique des produits?. (2009). Guiot, Denis ; Benmoyal-Bouzaglo, Sarah .
    In: Economics Papers from University Paris Dauphine.
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  216. Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study. (2008). Hollenbeck, Candice R ; Zinkhan, George M ; Peters, Cara.
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  217. The meanings of branded products: A cross-national scale development and meaning assessment. (2008). Strizhakova, Yuliya ; Price, Linda L ; Coulter, Robin A.
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  218. CONSUMER IDENTITY AND IMPLICATIONS FOR THE BRAND. (2008). Catoiu, Iacob ; Mihalcea, Raluca.
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  219. “I Need You Too!â€\x9D Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility. (2007). Ruiz, Salvador ; Marin, Longinos.
    In: Journal of Business Ethics.
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  220. Brand user imagery clarity (BUIC): conceptualization, measurement, and consequences. (). Hampson, Daniel P ; Peng, Siqing ; Xie, YI.
    In: Journal of Brand Management.
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  221. My brand identity lies in the brand name: personified suggestive brand names. (). Ross, William T ; Gunasti, Kunter ; Kara, Selcan.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v::y::i::d:10.1057_s41262-020-00201-x.

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  222. The impact of electronic entrepreneur-related word of mouth on brand evaluation. (). Peluso, Alessandro M ; Yuan, Bing.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v::y::i::d:10.1057_s41262-020-00200-y.

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  223. The influence of passion/determination and external disadvantage on consumer responses to brand biographies. (). Grohmann, Bianca ; Nguyen, Thanh-Thao.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v::y::i::d:10.1057_s41262-020-00193-8.

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