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A note on advertising policy under uncertainty and dynamic conditions. (1975). Dehez, Pierre ; Jacquemin, Alex.
In: CORE Discussion Papers RP.
RePEc:cor:louvrp:230.

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  1. Side Effects of Competition: the Role of Advertising and Promotion in Pharmaceutical Markets. (2011). Markowitz, Sara ; David, Guy.
    In: NBER Working Papers.
    RePEc:nbr:nberwo:17162.

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  2. The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation. (2010). Richards-Shubik, Seth ; Markowitz, Sara ; David, Guy.
    In: American Economic Journal: Economic Policy.
    RePEc:aea:aejpol:v:2:y:2010:i:4:p:1-25.

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  3. The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation. (2009). Richards-Shubik, Seth ; Markowitz, Sara ; David, Guy.
    In: NBER Working Papers.
    RePEc:nbr:nberwo:14634.

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