Examples of brand values

What does packaging have to do with taste? Turns out, quite a lot. We tend to believe that people or things that stand out in one area will also do better in others. So, when we see well-designed packaging, we automatically attribute more value to the product itself. This is an example of the Halo Effect in branding. In this article, I will go into detail … #haloeffect #branding #psychology #behaviouralscience

What you need to focus on to build a brand⤵️ It’s easy to get caught up in the aesthetics—the perfect hex codes, curated brand images, and even sharing your daily to-do lists on stories. While these elements have their place in brand management. Building a personal brand is all about connecting with your audience on a personal level. While hex codes and brand images can create a cohesive visual identity, they don’t necessarily communicate who you are as a person or what values you stan...

Branding is more than beyond logo, slogans and color palettes— Brand clarity means ensuring your brand’s identity, values, and message are clear and consistent. It’s about making sure your audience easily understands who you are, what you stand for, and why you matter. Key components include: 1. Consistent Messaging: Always convey the same core message and values. 2. Clear Visual Identity: Use a cohesive look, including logos and colors. 3. Defined Values and Mission: Clearly state what…

Core Values posters

Graphic Design, Illustration, Product Design

For Willow Biosciences, science is everything. It also needed to become the core of their brand. We helped reimagine the way their branding conveys their story, persona, values, and mission in a modern way. Not in a static PDF, but through a dynamic, digitally appropriate guide. Including, a digital brand book and style guide, an easy to use website, in-depth customer research and insight, and more. We created a differentiated, authentic brand identity in an entirely modern, digital-first…

Looking to make your brand’s visuals truly reflect what you stand for? Here are five ways to align your visual identity with your core values: Define Clear Core Values: Start by clearly defining what your brand stands for. These values will guide the look and feel of your visuals, ensuring they resonate with your audience. Choose Consistent Colors and Fonts: Select colors and fonts that symbolize your brand values. For example, use green tones for sustainability or bold fonts for…

A slogan is often used to promote a specific temporary offer. A tagline, on the other hand, has a longer-term role. It represents your brand as a whole—its core values, unique selling point and personality …

Your X-Factor, your Brand Flag, and your overall Brand Personality will position you in the market, reveal your angle and why your brand is so unique.

Coca-Cola - Manifesto for Growth #Brand #Manifesto