| ATLAS Slides | |
| Report number | ATL-OREACH-SLIDE-2021-761 |
| Title | Sharing ATLAS Science |
| Author(s) | Mehlhase, Sascha (Ludwig Maximilians Universitat (DE)) |
| Corporate author(s) | The ATLAS collaboration |
| Collaboration | ATLAS Collaboration |
| Submitted to | 30th International Symposium on Lepton Photon Interactions at High Energies, Manchester, Gb, 10 - 14 Jan 2022 |
| Submitted by | sascha.mehlhase@cern.ch on 21 Jan 2022 |
| Subject category | Particle Physics - Experiment |
| Accelerator/Facility, Experiment | CERN LHC ; ATLAS |
| Free keywords | ATLAS ; education ; outreach ; social media ; YouTube ; website |
| Abstract | Communicating the science and achievements of the ATLAS Experiment is a core objective of the ATLAS Collaboration. This talk will explore the range of communication strategies adopted in ATLAS communications, with particular focus on how these have been impacted by the COVID-19 pandemic. In particular, an overview of ATLAS’ digital communication platforms will be given – with focus on social media, YouTube and Virtual Visits – and the effect on target audiences evaluated with best practices are shared. |
Record created 2022-01-21, last modified 2022-01-21