Stay Ahead with Sony’s Cutting-Edge Designs

Indulge in iconic and innovative Sony items curated just for you.

SonyWh-1000Xm4 Wireless Noise Cancelling Bluetooth Over-Ear Headphones With Speak To Chat Function And Mic For Phone Call, Black, UAE Version - 1-Year warranty

4.5

C$644

Sony WF-C510 Truly Wireless Earbuds, 22 hours battery life, Clearer hands-free calling, Multipoint Connection, Ambient Sound Mode, IPX4 Water Resistance, Black, UAE Version - 1-Year warranty

4.1

$124

Playstation 5 Dualsense Wireless Controller White

4.5

$155

Sony WH-CH720N Noise Cancelling Wireless Bluetooth Headphones - Up to 35 hours battery life and Quick Charge - White

4.5

$197

Sony ULT WEAR Wireless Noise Cancelling Headphones, Ultimate Deep Bass, 30 hours battery life, Clearer hands-free calling, Multipoint Connection, WH-ULT900N, Black, UAE Version - 1-Year warranty

4.1

$350

Sony WH-1000XM5 The Best Wireless Noise Canceling Headphones, Made Of Soft Fit Synthetic Leather, Integrated Processor V1, With 4 Beamforming Microphones, Up To 30-Hour Battery Life, Midnight Blue

4.3

$734

Sony WH-1000XM4 Wireless Premium Noise Canceling Overhead Headphones with Mic for Phone-Call and Alexa Voice Control, Silver WH1000XM4

4.6

$487

Sony WH-CH720N Noise Cancelling Wireless Bluetooth Headphones - Up to 35 hours battery life and Quick Charge - Black

4.5

$197

Sony BRAVIA XR, XR-65A80L, 65 Inch, OLED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Perfect for PlayStation5, Metal Flush Surface Design, 5 Year Warranty [Energy Class F]

4.4

$5,829

SonyAlpha 7 III | Full-Frame Mirrorless Camera with Sony 28-70 mm f/3.5-5.6 Zoom Lens ( Fast 0.02s AF, 5-axis in-body optical image stabilisation, 4K HLG, Large Battery Capacity )

4.7

C$5,119

Sony WH-CH520 Wireless Bluetooth Headphones - up to 50 Hours Battery Life with Quick Charge, On-ear style - Beige

4.6

$100

Sony WH-1000XM5 Noise Cancelling Wireless Headphones, Hi-Res Audio, Best Phone Call Quality, 30 Hours Battery Life, Wearing Detection, Alexa Voice Assistant, Black, UAE Version - 1-Year warranty

4.5

C$679

SonyWF-1000XM5 Wf Xm5, The Best Truly Wireless Noise Cancelling Earbuds, Made from Recycled Plastic Materials, Clear Bluetooth Signal, Adaptive Sound Control with AI, Xm5 Earbuds, Black

3.9

$487

SonyWH-CH720N Noise Cancelling Wireless Bluetooth Headphones - Up to 35 hours battery life and Quick Charge - Black

4.5

$197

Sony WF-1000XM5 The Best Truly Wireless Noise Cancelling Earbuds, Hi-Res Audio, 24 hours battery life, Multipoint Connection, IPX4 Water Resistance, Black, UAE Version - 1-Year warranty

3.8

$469

Sony WH-1000XM5 The Best Wireless Noise Canceling Headphones, Made Of Soft Fit Synthetic Leather, Integrated Processor V1, With 4 Beamforming Microphones, Up To 30-Hour Battery Life, Silver

4.3

C$844

SonyFE 16-35 mm f/2.8 GM | Full-Frame, Wide Angle, Zoom Lens (SEL1635GM)

4.4

$4,289

SonyAlpha ZV-E10 - APS-C Interchangeable Lens Mirrorless Vlog Camera Kit - Black

4.6

$1,619

SonyWH-1000XM4 Wireless Premium Noise Canceling Overhead Headphones with Mic for Phone-Call and Alexa Voice Control, Black WH1000XM4

4.6

C$804

Sony WH-1000XM5 The Best Wireless Noise Canceling Headphones, Made Of Soft Fit Synthetic Leather, Integrated Processor V1, With 4 Beamforming Microphones, Up To 30-Hour Battery Life, Black

4.3

C$759

Sony WH-CH520 Wireless Bluetooth Headphones - up to 50 Hours Battery Life with Quick Charge, On-ear style - Blue

4.6

$100

Sony WH-CH520 Wireless Bluetooth Headphones - up to 50 Hours Battery Life with Quick Charge, On-ear style - Black

4.6

$100

Sony ULT WEAR Over-Ear Headphones, Noise Cancelling Headphones Bluetooth Made with Recycled Plastic Material, Unique Thermo-Foaming Design, Swivel Fold Design, Headphones Noise Cancelling (Black)

4.4

$317

SonyWH-CH720N Noise Canceling Wireless Headphones Bluetooth Over The Ear Headset with Microphone and Alexa Built-in, Black New

4.4

$220

Sony MDR ZX110AP Wired On Ear Headphones with tangle free cable, 3.5mm Mini-jack pin, Headset with Mic for Phone Calls, Black, MDRZX110AP/B

4.1

C$132

SonyWH-CH520 Wireless Bluetooth Headphones - up to 50 Hours Battery Life with Quick Charge, On-ear style - Blue

4.6

$59

SonyPS-LX310BT Belt Drive Turntable: Fully Automatic Wireless Vinyl Record Player with Bluetooth and USB Output Black

4.5

C$564

Sony WI C100 Wireless in Ear Bluetooth Headphones with Built in Microphone, Black, WIC100/B, WI-C100-Black, Small

3.8

$68

Sony INZONE H3 Wired Gaming Headset, Over ear Headphones with 360 Spatial Sound, MDR G300, White, Headphone

4.2

C$130

Sony HT-S40R 5.1ch Home Theater Soundbar System, Optical, HDMI, Black

4.6

$524

SonySRS-XB100 Wireless Bluetooth Portable Lightweight Super-Compact Travel Speaker, Durable IP67 Waterproof & Dustproof Shower Speaker, 16 Hour Battery, Versatile Strap, & Hands-free Calling, Black

4.4

$98

SonyHT-S2000: 3.1ch Dolby Atmos/DTS:X Soundbar Surround Sound Home Theater with Bluetooth Technology

4.5

$464

Sony ULT Field 1 Wireless Ultra Portable Bluetooth Compact Speaker, IP67 Waterproof, Dustproof and Rustproof with Enhanced Bass, 12 Hour Battery and Detachable Strap, Black, UAE Model, 2024

4.5

$240

Sony SRS XE200 X Series Wireless Ultra Portable Bluetooth Speaker, IP67 Waterproof, Dustproof and Shockproof with 16 Hour Battery and Easy to Carry Strap, Black, SRSXE200/B,

4.4

$130

Sony MDR7506 Professional Large Diaphragm Headphone, Wired

4.7

C$243

Sony WI-C100 Wireless in-Ear Bluetooth Headphones with Built-in Microphone, Comfortable And Easy To Use Long Battery Life Quick Charging, Blue

3.9

C$59

Sony PlayStation 5 Slim Digital Edition (2023) - International Version

4.3

$1,139

Sony Np-Fz100 Z-Series Rechargeable Battery Pack, Npfz100.Ce

4.7

$174

Sony ICD-UX570 Digital Voice Recorder

4.6

$197

sonyWF-1000XM5 The Best True Wireless Noise-Canceling Earbuds, Alexa Built-in, Bluetooth, in-Ear Headphones, Up to 24 Hrs Battery, Quick Charge, IPX4 Rating, Works with iOS & Android - Silver/Gold

4.4

$475

SonyWF-C700N Truly Wireless Noise Canceling in-Ear Bluetooth Earbud Headphones with Mic and IPX4 Water Resistance, Black, one size

4.0

$165

Sony75 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR75X90L- Latest Model,Black

4.4

$4,749

Sony FE 50mm F1.8 Compact Lightweight E Mount Lens with Beautiful Dedofusing Bokeh Compatible with Full Frame and APS C Camera SEL50F18F, Black, Lens Only

4.5

$431

Sony ULT Field 1 Wireless Speaker Compact and Portable Design, Enhanced Bass and Sound Diffusion, Long-Lasting Battery Life, Waterproof Shower Speaker with Bluetooth SRSULT10H, Forest Gray

4.6

$220

SonyZV-1F Vlog Camera for Content Creators and Vloggers Black

4.5

$979

Sony STRDH190 2-ch Home Stereo Receiver with Phono Inputs & Bluetooth Black

4.5

C$392

Sony WF-C510 Truly Wireless in-Ear Bluetooth Earbud Headphones with up to 22-Hour Battery, Multipoint-Connection, Mic and IPX4 Water Resistance, Black- New

4.3

$98

Sony RX100 VII Premium Compact Camera with 1.0-type stacked CMOS sensor (DSCRX100M7)

4.3

C$2,999

SonyWH-CH520 Wireless On-Ear Headphones Up to 50 Hours Battery Life, Blue (National Version)

4.8

$243

Sony a7 III (ILCEM3K/B) Full-frame Mirrorless Interchangeable-Lens Camera with 28-70mm Lens with 3-Inch LCD, Black

4.6

C$3,469

PlayStation 5 DualSense Wireless Controller - Grey Camo

4.6

C$148

SonyHt-S700Rf 1000W High Power Real 5.1 Ch Soundbar, Tall Boy Rear Speakers, Dolby Digital, Hdmi Arc, Optical Input, Dts Surround Sound, Black

4.3

C$1,719

SonyHT-S20R Real 5.1ch Dolby Digital Soundbar for TV with subwoofer and Compact Rear Speakers, 5.1ch Home Theatre System (400W,Bluetooth & USB Connectivity, HDMI & Optical connectivity)

4.6

$357

PlayStation PULSE Explore™ wireless earbuds, White

$364

PlayStation Sony 5 - Station de Rechargement DualSense

4.3

$59

Sony Xperia 10 VI - 6.1 Inch 21:9 Wide OLED - Three optical focal lengths - Lightweight - Android 14 - SIM free - 128GB storage - IP65/68 rating - Dual SIM hybrid 1-36 months warranty - Black

4.4

$769

Sony Alpha ZV-E10L | APS-C Mirrorless interchangable-lens vlog camera with 16-50mm lens

4.5

C$2,249

SonyWF-C500 True Wireless Headphones (Up to 20 Hours Battery Life with Charging Case - Compatible with Voice Assistant, Built-in Microphone for Phone Calls, Bluetooth) Black

4.2

C$149

SonySELP-18105G E PZ 18-105Mm F4 G OSS Lens For Mirrorless Cameras

4.6

C$1,259

Sony PlayStation 5 Digital Console (New 2023 Slim Model )- UAE Version, 1 Year Manufacturer Warranty

4.2

$1,069

Sony Xperia 5 II 5G Smartphone (15.5 cm (6.1 inch) 21:9 CinemaWide FHD+ HDR OLED Display, Triple Camera System, 3.5 mm Audio Port, Android 10, SIM Free, 8GB RAM, 128GB Memory) Black

4.4

C$1,169

SonySEL24105G Full Frame E-Mount 24-105mm F4 Constant Lens

4.6

$2,349

SonyULT WEAR Over Ear Wireless Noise Cancelling Headphones with ULT POWER SOUND, Ultimate Deep Bass, Clear Call Quality, Up to 30hr Battery Life, Alexa & Google Assistant, IOS & Android - Black

4.5

$358

Sony Mdr Ex155Ap Wired In Ear Headphones With Tangle Free Cable, 3.5mm Mini-jack pin, Earphone Mic For Phone Calls, Black, Mdrex155Ap/B, 17.3 X 4 cm

4.1

C$49

Sony PlayStation 5 SLIM Disc [ NEW 2023 Model ] - International Version

4.1

$1,249

SonyWf-1000Xm4 Industry Leading Noise Cancelling Truly Wireless Earbuds Headphones, Charging, Google Voice Assistant, Alexa, Siri, Splash Proof,Smart Listening And Mic For Phone Call, Silver

3.8

C$425

Sony WF-C700N Wireless, Bluetooth, Noise Cancelling Earbuds (Small, Lightweight Earbuds with Multi-Point Connection, IPX4 rating, up to 20 HR battery, Quick Charge, iOS & Android) Black

4.2

$184

Sony WH-CH720N Noise Canceling Wireless Bluetooth Headphones - Built-in Microphone - up to 35 Hours Battery Life and Quick Charge - Blue

4.7

$199

DualSense Starlight Blue Wireless Controller (PS5)

4.6

C$154

SonyBRAVIA 65 Inch TV 4K UHD High Dynamic Range Smart Google TV - KD-65X75K - UAE Version

4.2

C$2,639

Sony WFC500W WIRELESS INEAR HEADPHONES

3.8

$128

Sony WI-C100 Wireless in-Ear Bluetooth Headphones with Built-in Microphone, Taupe, Small

4.3

$59