Vintage denim advertising

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There’s just something about the history you share with your favorite, trusty pair of blue jeans. But the actual historical facts behind the invention and evolution of blue jeans is pretty fascinating, too. In honor of Levi Strauss Day, #PoachIt put together this neat-o historical timeline. History Of Jeans, Vintage Logos, Levis Vintage Clothing, Business Savvy, Print Box, James Dean, Old Ads, Denim Accessories, Levi Strauss & Co

There's just something about the history you share with your favorite, trusty pair of blue jeans. But the actual historical facts behind the invention and evolution of blue jeans is pretty fascinating, too. In honor of Levi Strauss Day, PoachIt put together this neat-o historical timeline.

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The Gold Rush and Levi’s: Gold was discovered in California in 1848.  Levi Strauss began selling heavy canvas to the miners as tents, but when they complained that their pants weren’t good enough, he began to make pants out of the canvas used for the tents.  He soon began to use denim as the fabric of choice for the jeans, thus the birth of blue jeans. California Gold Rush, Forty Niners, Gold Miners, Levis Vintage Clothing, Catalog Cover, Today In History, Jeans Levis, Photo Vintage, Workwear Fashion

The Gold Rush and Levi’s: Gold was discovered in California in 1848. Levi Strauss began selling heavy canvas to the miners as tents, but when they complained that their pants weren’t good enough, he began to make pants out of the canvas used for the tents. He soon began to use denim as the fabric of choice for the jeans, thus the birth of blue jeans.

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