Gen z female fashion

Young 'Generation Z' woman with multicolored hair wearing a cool fashion outfit in front of a pink wall.

It's the talk of the (fashion) town, but can unisex fashion actually work? We speak to the experts and get the lowdown on fashion's most inclusive 'trend'

Jeena Chong is the 20-year-old founder of CityFace, a brand created by Gen Z for Gen Z. Here, she talks about her journey as a young entrepreneur.

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Jennifer Lopez styled the Gen Z-approved baggy pants trend with a millennial fashion favorite: the belted high rise. See the full look, complete with Birkin bag, here.

As one of fashion's growing demographics, Gen Z always has their eyes on the future. Shop the trends our editors can't get enough of below.

First came Lemonade then Gen-Z yellow.