Brands outlet

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Not Always Right, Retail Technology, Retail Sales, Sales Training, Brand Loyalty, Consumer Behaviour, Fashion Marketing, Brand Building, Emotional Connection

Black consumers are expected to spend nearly $2 trillion in 2024, yet less than 15% of products are made by Black-owned brands. Several retailers are committed to narrowing the gap, which means supporting and building more brands. These five consumer behaviors will inform what we see on the shelf.

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