In this article, we’ll take a close look at the online betting scene in Italy and teach you key things you should know before you start betting in this European country.
Full List of the Best Italy Betting Sites
Italy is home to many great betting sites, and there is no shortage of bookmakers where you can sign up for an account. But the trick is to recognise the best betting sites and which bookmakers can offer you a solid wagering experience.
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100% up to $500
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3+1 in Free Bets
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Rakeboost bonus
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50% up to $1000
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100% up to $500
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100% up to $1000
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125% up to $1250
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Many bonuses
Before you register for an account, log in and start betting, you should read our article, where we’ll take a closer look at the best Italian betting sites and teach you how to recognise the top bookmakers where you can bet in Italy.
Best Betting Bonuses & Offers for Italian Bettors
All Italian betting sites will have bonuses and promotions for their users, so no matter which sportsbooks you’re using, you can rest assured that you will find some promotions. Yet it’s important to know that you’ll come across many different offers.
The most common bonus is the sign-up or welcome bonus offered by bookmakers to new customers. These often award you a matched deposit up to a confident %, effectively giving you free money to bet with.
Free bets are another standard promotion available on most sites, and they’re often awarded to existing users without any conditions. Your average bet on the bookmaker dictates free bet size, so if you regularly wager with $5, you’ll likely get a $5 free bet occasionally.
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4.4
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100% up to $500
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Claim Bonus | New customers only! Please bet responsibly, begambleaware.org. 18+. Full T&Cs apply. |
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4.1
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3+1 in Free Bets
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Claim Bonus | Place 3 consecutive bets and get the 4th bet as a free bet! Full T&Cs apply |
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Rakeboost bonus
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Claim Bonus | Rakeback is a withdrawable bonus that is accrued for each bet and depends on your current Rank. Please bet responsibly, begambleaware.org. 18+. Full T&Cs apply. |
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50% up to $1000
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Claim Bonus | Earn a 50% Welcome Bonus up to $1,000 on your first-ever deposit at Jazz Sports. Use Promo Code JAZZ50 and your extra 50% will be added to your sports betting balance. Full T&Cs apply |
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Other popular bonuses you’ll find on bookmakers in Italy include Acca boosts, reload bonuses, special promotions during significant sporting/Esports events.
Bookmakers have become very innovative with their promotional offers, and due to the tough competition, most promotions are easy to obtain without you needing to do any extra work.
Italy Sports Betting Market Overview
| ⚖️ Is betting legal: | Yes |
| 📅 Sports Betting Legal Since: | 1930s |
| 🏢 Regulatory Body: | Autonomous Administration of State Monopolies |
| 🧾 Taxation: | 0.5% |
| ⚽ Favorite Sports to Bet on: | Football, Basketball, Water Polo, Volleyball |
| 🎰 Other Popular Gambling Markets: | Casinos, lotteries, bingo |
| ⭐ Most Popular Sportsbooks: | Ivibet, 22Bet, FreshBet, Hexabet |
| 🔞 Legal gambling age: | 18 |
Bet of the Day for Italy
Italian bookies offer the same betting options you would find on any other bookmaker in any country. You can bet on all of the world’s most popular sports, with the same betting types, and on all significant competitions.
WHAT IS THE BEST BET FOR TODAY?
However, since betting sites in Italy want to cater to local punters, you can be sure that Italian bookies will offer far more betting options on the most popular local sports. They even cover some Italian competitions you might not find on other sites. Moreover, Italian betting sites might even offer special promotion bets on Italian teams or players during significant events such as the football World Cup, giving you extra betting options to choose from.
Bet on Sport
Since sports are top-rated in Italy, you can expect Italian bookies to put in extra work to provide a solid sports betting experience.
Sports betting in Italy is a huge industry, more so than in some other European countries, making it extremely accessible. It isn’t even too far from the truth to say that all betting sites in Italy offer sports betting and do a very good job at it. If you’re sports betting fan, then they are the right fit.
Football
Football is the most popular sport in Italy, but we don’t have to tell you that. The Italian national football team is widely known to be one of the best national teams in the world, and much of the same holds for Italian football clubs.
You would be hard-pressed to find an Italian who doesn’t watch football; likewise, it’s nearly impossible to find an Italian bettor who doesn’t wager on football. Therefore, it shouldn’t come off as a surprise that all betting sites in Italy do an exceptional job of offering football betting.
Basketball
Basketball might not be as popular as football in Italy, but it’s still one of the biggest sports in the country. And to meet the demand of basketball fans, all Italian bookmakers will offer basketball betting, allowing you to wager on domestic competitions and significant international leagues.
Volleyball
Volleyball is the third-most popular sport in Italy, and it receives just as much attention from Italian betting sites as football and basketball. With excellent coverage and a great offer of betting markets, Volleyball betting is not only highly accessible but also one of the favorite betting activities amongst Italian bettors.
Cycling
The home of Giro d’ Italia and many of the world’s top cyclists, Italy is also big on cycling. And like millions of fans who watch cycling events, many punters like to place bets on cycling races.
Like volleyball, cycling might not be as popular as football, but all Italian bookmakers will cover it.
Tennis
Tennis is one of the world’s most watched sports, so naturally, it also boasts a massive following of punters who bet on tennis matches, knowing that it shouldn’t be surprising to learn that all Italian betting sites offer tennis wagering markets.
Rugby
Italy has an intense rugby scene, which helps with the sport’s popularity and has a sizable following in the country. And likewise, many people like to bet on rugby – be it national leagues or international tournaments.
Naturally, if there is demand for rugby betting, Italian bookmakers have to provide it, which explains why you won’t find any shortage of rugby betting options in Italian bookmakers.
Motorsports
There are only a few countries where motorsports are as popular as Italy. The home of some of the motorsports’ biggest races and some of the best riders, Italy and motorsports go hand-in-hand.
But not only is motorsports popular among the fans. It’s also one of the most bet-on sports in the country, largely thanks to the bookmakers who do an excellent job in offering motorsports betting options.
Esports
The Esports scene in Italy is less intense than in France, Germany, or the United States. But that hasn’t stopped Esports from gaining popularity in the country. Like everywhere else, Esports has become a big hit among fans and punters, leading bookmakers to offer Esports betting markets.
So if you’re an Esports bettor, you can use any Italian betting site, and you will have plenty of betting options.
Bet on Competitions
Italian betting companies do an excellent job of offering betting options on all of the world’s most popular sports and Esports competitions. However, as is expected, they also put effort into offering betting options for domestic competitions.
Don’t be surprised if Italian bookies also offer special promotions for its domestic football league. So if you’re a fan of Serie A, you can rest assured that Italian betting sites will have markets for it. Likewise, all Italian bookmakers will have betting markets for SuperLiga, Lega Basket Serie A, and more.
Moreover, most Italian sites will also offer betting markets on its domestic competitions’ lower division leagues, which bookmakers rarely cover in other countries. So if you’re a fan of Italian sports betting, consider registering on Italian betting sites.
How to Choose the Best Bookmakers in Italy
It is no news that not all bookies are reputable. We believe the following factors will guide you in picking a suitable and safe platform.
- License and Security: There is no point wagering online if safety is not guaranteed. Amministrazione Autonoma dei Monopoli di Stato (AAMS) regulates gambling in the country, but some brands do not have this AAMS license. We watched out for this license or other global licenses from UKGC, MGA, etc., before selecting. Similarly, ensure the platform is encrypted to safeguard sensitive information and check the privacy policy.
- Odds: Odds are essential because they determine how big your winnings will be. It’s no news that some platforms have better margins than others, which enhances their odds. Since you play to make a profit, choosing a site with the best odds is vital. Also, check the odds format on the site and if you can switch between European, Decimal, and Fraction.
- Sports and Market Coverage: After confirming that the platform is safe, explore the offerings. A top bookmaker should not only have significant sports like football and basketball but also other sports like darts, badminton, etc. Ensure your favorite sports are available on the platform. Also, check the market options available. They enhance flexibility while wagering. Checking available casino titles can also be handy when you want a break from betting on sports.
- Banking Methods: Bettors must ensure their choice of sportsbook supports local and international payment methods to ease transactions. Check if the Euro or other currencies you prefer are available and familiarize yourself with the limits. You will find helpful information about this in the terms and conditions and the payment sections.
- Bonuses and Promotions: Bonuses generally enhance your bankroll and wagering. Nobody will reject a free shot at winning more money. Although most sportsbooks offer welcome bonuses and other juicy offers, evaluating the bonus terms is vital. The terms show the dos and don’ts of the offerings, and any promo is as generous as the terms.
- Customer Support: Customer service is another factor to consider while choosing bookies. Since it’s online-based gambling, you might eventually need help, even on the smoothest platform. Live Chat, phone, and email are common channels you should check for. Their responsiveness, speed, and quality are some attributes we considered.
Top 5 Italian Bookmakers by Betzillion
We understand how overwhelming it might be to check all these factors in numerous bookies. For your comfort, we’ve streamlined the process. After thoroughly examining many factors in the available bookies, our team has the best 5 platforms for you. Check them out.
Betway
Betway is a notable brand in the global gambling scene, and it has been around since 2006. Italians can enjoy pre-match and in-play bets on over 30 sports with absorbing casino games. Markets here are impressive, and the competitive odds give value for your wager.
Holding multiple licenses like UKGC, MGA and Agenzia delle Dogane e dei Monopoli (ADM) in Italy, the brand is legitimate and safe. Aside from the numerous payment methods like cards and e-wallets, you can win up to 100 Euro welcome bonuses, amongst other perks. You can also switch to multiple languages, including Italian and enjoy Cashout, Live Streaming and other features.
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Bet365
Choosing Bet365 would be ideal for Italians who want an intuitive and simple gaming adventure. The brand is one of the early bookmakers and started in 2000. It has built a solid reputation over the years with an encrypted site and multiple licenses, including ADM, to operate in Italy.
With the focus on football and horse racing, there are over 35 other sports you can engage in pre-match and in-play bets on. Claim up to 100 euros on your first deposit with multiple payment methods available. Reaching the support team is simple, with 24/7 live chat and email channels. Check out some of the merits and demerits below:
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Pinnacle
Pinnacle is another reputable brand where you can place your bet within Italy. Established in 1998, the platform is licensed by MGA and has grown over the years with a focus on providing the best odds for punters. Licensed by the Malta Gaming Authority, the site is safe and secured. You will find the most popular sports here with great markets and outstanding odds.
Wagering here is simple with desktop and mobile versions, as the simple layout encourages easy navigation. You won’t find as many bonuses here; the low margin on the vast market options grants punters incredible odds. You will also enjoy safe banking options and excellent customer service from the bookmaker.
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888Sport
888sports started in 1997, offering premium online sportsbooks and casino services across nations, including Italy. They offer vast sports coverage and extensive market options. Punters can stake pre-match and in-play bets on this platform with fantastic odds.
888sports is licensed by UKGC in the UK and ADM in Italy, making it legit for Italians. Bettors can choose from multiple payment methods and reach the customer’s support via multiple channels. Locals will get 30 Euros as a welcome gift, which they can easily bet with, thanks to the platform’s user-friendliness.
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William Hill
William Hill is one of the oldest bookmakers and offers premium betting across 35+ sports. With licenses from UKGC and AAMS, this brand is legit in Italy. Punters can access vast market options for both in-play and pre-match wagering on most sports.
With a stylish and simple user interface, navigation and wagering is easy on William Hill. Your first deposit comes with up to 300 Euro upon sign-up gift, and you can choose multiple banking options. Bettors can reach customer support using the Live Chat, Phone, or email channels on the platform.
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Which Italian Bookmaker Has the Best Odds?
Odds are essential while wagering, and all punters want to place their bet on the best odds. However, it is pretty unrealistic to find a bookmaker with the best odds in all sports. All we see these days are competitive odds. But if you wish to place all your bets on the best odds, comparing odds from various bookmakers is ideal. You will then need to register with multiple sportsbooks, and the following bookies suit odd hunters.
William Hill
Odds on William Hill are competitive since it’s a global brand. Some special events in Football and American Football often feature boosted odds. Generally, this bookmaker is remarkable when it comes to odds.
| Sports | Average payout from match betting 1X2 odds |
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888Sport
Another bookmaker where bettors in Italy can find impressive odds is 888Sports. You can switch between Decimal, Fraction, and American odds styles. For enhanced odds, you can visit the “Odd Boost” section for special events combos with increased odds.
| Sports | Average payout from match betting 1X2 odds |
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Bet365
The competitiveness of Bet365 odds is not limited to major sports like football alone but extends to others. The odds boost feature here enhances the odds on some selected events.
| Sports | Average payout from match betting 1X2 odds |
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Betway
Punters in Italy will find Betway odds both valuable and competitive as it has a nice margin. This is pretty widespread across all sports, and you can switch Fraction, American, and Decimal formats.
| Sports | Average payout from match betting 1X2 odds |
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Pinnacle
Pinnacle has one of the lowest margins, so that their odds can be one of the best. This even prevented them from offering a welcome bonus because the value of the odds would beat bonus offers in the long run.
| Sports | Average payout from match betting 1X2 odds |
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Popular Odds Format in Italy
Since Italy is located in Europe, the most used odds format on Italian betting sites is the decimal odds format. It’s the most common and straightforward odds format, which displays the odds in decimal numbers.
Written as 1.50, 2.25, or 4.50, the decimal odds are always higher than one, and the format is widely known as the most straightforward of the 3 (decimal, fractional, American). Its most significant advantage is the simplicity of calculating your returns, where you only have to multiply the odds with your stake, ex. $100*2.44 = $244.
All betting sites in Italy will allow you to change the odds format. So while all bookmakers will have the odds by default set to decimal, you can freely use fractional or American odds form if you want.
Payment Methods at Italian Sportsbooks
Since many sportsbooks allow you to place a bet in Italy, there are also many available deposit methods. Admittedly, the payment methods will vary from bookmaker to bookmaker. Still, since the Italian betting market is overflown by international bookmakers – who tend to accept all of the most well-known deposit methods – you can rest assured that you won’t struggle to find a suitable payment option.
Yet, there are a few payment methods that Italian bettors prefer over others. And those include Trustly and PaySafeCard.
It’s easy to find betting sites with PaySafeCard, and bookies that accept Trustly, mainly because they’re two of the most popular payment methods worldwide. PaySafeCard is a big hit among bettors as it allows you to control your spending well, and it offers an extra layer of protection as you’re not risking more money than the value of the voucher you bought.
Yet even if Trustly or PaySafeCard are not for you, there are many other payment options to choose from – including e-wallets, bank transfers, and even crypto deposits.
Mobile Betting Sites & Betting Apps in Italy
In the same way, you can bet on sports on Italian football betting sites and sportsbooks. You can also bet from your phone – either from a mobile website or by using a mobile betting app. Notably, not all sportsbooks will have an app available, but most will, so it won’t be hard to find betting apps in Italy if you wish to use one.
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If you’re a mobile bettor or even someone who only occasionally places bets from your phone, it’s wise to sign up with bookmakers in Italy that have a mobile bet app. That is because mobile apps are far better than mobile betting websites.
In comparison, mobile betting apps are more stable, have a better design, and are more convenient. Moreover, some betting sites will even hold special promotions for mobile bettors and offer exclusive bonuses for mobile betting app users. It is one more reason you should use Italy betting apps for online betting.
Italian Live Betting & Streaming
In-plays have been a common addition to betting, and many Italian punters find it profitable. This is because they can bet on ongoing matches. Most Italian sportsbooks now offer this service, but some are better than others. In-play betting works with live streaming, and top brands in the nation provide both. The platforms include:
Bet365
Bet365 has impressive events and market coverage for live betting, and some of the events are broadcast via live streaming. Check for the play icon on your game to enjoy live streaming.
William Hill
Find numerous live events to bet on under the “In-play” with live streaming services available on William Hill. The green “Play” icon shows live streaming is available on a match, but you must have a positive balance to watch.
Pinnacle
Italian punters can visit the “Live Center” on Pinnacle to enjoy in-play betting. The live streaming feature is missing on the platform, but you can follow a game using the live score update.
Betway
Betway offers live betting on most top sports with score updates. However, the streaming feature is unavailable during this review.
888Sport
You can enjoy live betting on most games on 888sports, but the live streaming service is limited to horse racing and a few other sports. Look for “Play” icons to see which matches with this feature.
Customer Support at Italian Sports Betting Sites
In-plays have been a common addition to betting, and many Italian punters find it profitable. This is because they can bet on ongoing matches. Most Italian sportsbooks now offer this service, but some are better than others. In-play betting works with live streaming, and top brands in the nation provide both. The platforms include:
Bet365
Bet365 has impressive events and market coverage for live betting, and some of the events are broadcast via live streaming. Check for the play icon on your game to enjoy live streaming
William Hill
Find numerous live events to bet on under the “In-play” with live streaming services available on William Hill. The green “Play” icon shows live streaming is available on a match, but you must have a positive balance to watch.
Pinnacle
Italian punters can visit the “Live Center” on Pinnacle to enjoy in-play betting. The live streaming feature is missing on the platform, but you can follow a game using the live score update.
Betway
Betway offers live betting on most top sports with score updates. However, the streaming feature is unavailable during this review.
888Sport
You can enjoy live betting on most games on 888sports, but the live streaming service is limited to horse racing and a few other sports. Look for “Play” icons to see which matches with this feature.
Customer Support at Italian Sports Betting Sites
Live Chat and email are common channels for reaching a modern online bookmaker. Though some add phone numbers and social network pages, a solid and fast Live Chat is often preferred. The number of languages available is also essential, in case you don’t speak Italian. Here are the support channels for top brands in the country.
Betway
Italians can reach Betway support using the Live Chat or email channels. The FAQ section is another helpful section to get help.
William Hill
William Hill has a comprehensive customer support section, which includes:
- FAQ
- Live Chat and
- A series of phone numbers
You will find them all in the “Contact Us” section
888Sport
Opening the “Help Centre” on 888Sports reveals customer support options. You can read answers to FAQs, study their multiple “Online Help” articles, send emails, or chat live with an agent.
Bet365
You can reach the Bet365 support by 24/7 Live Chat or Email. The FAQs under the “Help” section can also solve some issues
Pinnacle
You can chat with Pinnacle customer support via the Contact Us link, and you can read the vast FAQs in the Hell section. They are available 24/7.
The Legal Situation of Sports Betting in Italy
Online sports betting in Italy is legal and available even to international bookmakers who can operate in the country. However, any global betting website that offers its service in Italy has to have a license from the Amministrazione Autonoma dei Monopoli di Stato (AAMS).
Since 2012, the AAMS has been incorporated into the Agenzia delle Dogane e dei Monopoli (ADM), the only licensing authority in Italy.
History of Sports Betting in Italy
Until 2006, online betting in Italy was unregulated, but in early 2006, Italy took its first steps towards liberalizing the online markets. At the time, only the National Horse Breeders Enhancement Society (UNIRE) and the Italian National Olympic Committee (CONI) were the only 2 legal Italian betting companies allowed to offer online betting. At the same time, the authorities blocked all other bookmakers.
However, since the introduction of Ministerial Decree no. 111 In March 2016, the Italian betting market opened its doors to international betting operators, who were allowed to join the Italian bookies as legitimate betting providers. Then, in 2007, Italy made several amendments to the law, but it wasn’t until 2010 that it set up the needed legal framework which made sports betting in Italy as accessible as it is today.
According to the current law, international sportsbooks can operate in Italy – including Bet365 and SkyBet – as long as AAMS licenses them. So even though foreign sportsbooks have to jump through some hoops to join bookmakers in Italy, many have done so, creating a situation where Italian bettors can use all significant international bookmakers as sports betting sites in Italy.
Responsible Gambling Organisations in Italy
Here are a few global corporations and organizations that can provide assistance if you are facing challenges with gambling in Italy.
- Giocatori Anonimi
- European Gaming and Betting Association
- GambleAware
- GamCare
- Gambling Therapy
- Gamblers Anonymous
- GamStop
- Net Nanny
- CYBERsitter
- Betblocker
- Qustodio
- Gamban
Final Thoughts
That concludes our in-depth article about Italy’s online sports betting industry, teaching you everything you’ll ever need to know to bet in this European country. So now you’re ready to find the best betting sites in Italy and start betting with BetZillion bet excitement!
Need a trusted bookie in Italy?
Frequently Asked Questions
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What are the best betting sites in Italy?Italy is home to many sportsbooks, including some of the world’s biggest begging companies. Yet some of Italy’s most popular and best-betting sites are Bet365, William Hill, Sky Bet, Betway, and Bet-at-home.
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Is online betting legal in Italy?Yes, online betting is legal in Italy and has been for decades. Italian bettors can bet on any bookmaker with a valid betting license authorized by local authorities as long as they’re at least 18 years old.
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What currency is accepted on Italian betting sites?Italian betting sites accept currencies, from the Euro to USD to the Danish Krone, and even cryptocurrency. However, the options available will vary depending on the bookmaker you choose.
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What are the most popular payment methods for online betting in Italy?Some of Italy’s most popular payment methods for online betting include PaySafeCard, Trustly, Visa, and MasterCard. Of late, people have also started using crypto deposits due to the fast transactions and anonymity it offers.
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Do you pay income tax on your winnings while betting online in Italy?People in Italy must pay taxes on their winnings from betting. However, the rate varies depending on where you bet. If you bet at land-based bookmakers, you must pay a 20% tax, while winnings from online betting are taxed at 24%.
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Which are the best football betting websites in Italy?Some of the most popular football betting sites in Italy are Bet365 and Betway. However, some people like to use other bookmakers, such as William Hill and Bet-at-home.
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Are there any betting restrictions for players in Italy?There are no restrictions for punters in Italy as long as you’re old enough to bet online. However, it would help if you used only licensed betting sites with valid betting licenses issued by AAMS.
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How to find the best betting site in Italy?The best betting sites in Italy will be licensed, offer competitive odds, have enough betting markets, and have a mobile wagering app available. Moreover, top bookies will also offer generous bonuses and promotions-
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Can I use Betfair from Italy?Yes, you can access Betfair from Italy. Betfair offers to bet in many countries, including Italy and its neighboring countries.
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