Campaign communications

The communications advisors of a political campaign are often the most visible behind-the-scenes staffers. They are typically the liaison between the public and the candidate. As Judith Trent, Robert Friedenberg and Robert Denton note, communications are at the "core" of campaigning itself: "It is communication that occupies the area between the goals or aspirations of the candidate and the behavior of the electorate, just as it serves as the bridge between the dreams or hopes of the voter and the actions of the candidate."^[1]

Wellstone Action, a progressive political training group, notes the typical duties of communications staffer in a political campaign: "The communications director is in charge of all of the campaign’s interactions with the media. They build relationships with the press, communicate with the media as the key spokesperson, set up interviews and identify media opportunities for the campaign. They may help write and develop campaign literature, draft speeches for the candidate and create copy for the campaign web site."^[2]

See also

• Political director
• Campaign manager
• Political strategist

Footnotes

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