Aurora Magazine

Climate-positive behaviour may well become the next big thing for brands in Pakistan, writes Afzal Hussain.

As voice search comes of age, Fauzia Kerai Khan encourages brands to become early adopters.

The fact that the UN SDGs Index 2024 has ranked Pakistan 137th out of 166 countries measures how far Pakistan has to travel to catch up with the rest of the world. We need an enlightened private sector to take the lead, writes Mariam Durrani.

Sophia Khan speaks to Talha Hashim, Marketing Manager, Spotify Pakistan, Bangladesh, Sri Lanka and UAE, about Spotify’s growth in Pakistan, the recent House of Icons exhibition and Spotify Wrapped 2024.

Talha bin Hamid on whether the Jaguar rebrand is a failed attempt or a marketing dream come true.

Tyrone Tellis busts three myths about marketing.

Zohra Yusuf remembers Imran Aslam.

The multifaceted, award-winning actor, Aamina Sheikh in profile.