Hydrola – A French company’s expansion into emerging markets

Noémie Dominguez () and Ulrike Mayrhofer ()
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Noémie Dominguez: Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Ulrike Mayrhofer: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Abstract: Hydrola is a French family-owned SME specialized in the production and maintenance of hydraulic and pneumatic spare parts for industrial machines. Hydrola is exporting its products to almost 70 countries and has become a major player in the industrial spare parts market. The case-study focuses on the company's expansion into emerging markets.

Keywords: Hydrola; SME; exports; emerging markets (search for similar items in EconPapers)
Date: 2021
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Published in S. T. Cavusgil, P. N. Ghauri & L. A. Liu (eds.). Doing business in emerging markets, Sage, pp.73-80, 2021

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-03293131

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