Come Together Over
Exclusive Experiences
We’re offering UNITY members the chance to win
once-in-a-lifetime experiences with the biggest names in music, sports, and entertainment in the world’s coolest locations.Summer Together
Come together to experience the ultimate summer escape at
Hard Rock Hotels with up to 20% off our best available rates, early check in/late checkout, room upgrades upon availability and more.Unity Points x Rock Shop
Redeem your Unity Points for online shopping
and grab all the Hard Rock gear you love.Unity by Hard Rock is a global loyalty program unlike any other. You can earn and redeem incredible rewards while doing what you love at participating Hotels, Cafes, Casinos, Rock Shops, and more.
No matter where you are in the world, there's always a Hard Rock nearby, waiting for you
Join Unity
Rewards are waiting for U.
Join Unity and earn points for every eligible purchase at participating locations. Hard Rock is where the best come to play, and Unity is how the best get rewarded. Step inside and discover loyalty at its finest.
First-time online user?
Complete your signup and activate your online account today.
Download the
Unity by Hard Rock Mobile App
See all Unity has to offer —at your fingertips. Learn More.