Commercials Trends

Trend - Quick-service restaurants are increasingly opting for sweet, dessert-style burger buns instead of traditional plain bread. These buns, made from pastries or infused with dessert fillings, offer a unique sweetness that complements the savory flavors of the burger patty and toppings.

Insight - Many consumers desire novelty in their food choices and struggle to find it in traditional restaurant menus or popular chains. In response, QSR brands are embracing unique meal concepts that satisfy the desire for new foods and flavors while attracting those intrigued by the unusual and unexpected. By tapping into the growing appetite for adventurous dining experiences, they can attract a wider audience, increase brand visibility, and establish themselves as innovators within the F&B space.