Overview
What is Litmus?
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
Learn from top reviewers
How Litmus Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Video Reviews
1 video
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Features
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Litmus?
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent. Too many companies are sending out broken emails without even knowing it, missing the deeper insights needed to really improve results, and struggling to personalize emails at scale.
Litmus aims to give users a better way to build, test, and trust every outgoing message. Litmus states that currently over 700,000 marketing professionals are users of their platform. And the company boasts a customer satisfaction rating of 98%.
Litmus Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Mobile optimization
- Supported: Email deliverability reporting
Reporting & Analytics Features
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Link Tracking
- Supported: Spam Testing
- Supported: Email Previews
- Supported: Assign Reviewers
- Supported: Email Version Control
- Supported: Task Lists
- Supported: Review Status Updates
Litmus Screenshots
Litmus Videos
Litmus Competitors
Litmus Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(529)Community Insights
- Pros
- Cons
Impressive Capabilities: Users consistently appreciate Litmus for its extensive email testing capabilities, ensuring that emails are correctly displayed across a wide range of clients and devices.
Innovative: The innovative features and interactivity options provided by Litmus' Personalize builder enable the creation of engaging and dynamic email content.
Support: Customers value the platform's support team for their helpful and responsive communication, especially in promptly resolving any issues related to the Personalize tool.
Reliable: Litmus stands out for its reliability, allowing global teams seamless access to emails at any time. With Litmus, users benefit from comprehensive testing tools, personalized content creation options, and excellent customer support services.
Cumbersome Interface and Slow Rendering: Users have found the Litmus preview interface to be cumbersome and slow, affecting the accuracy of email rendering across various devices and clients. This has led to frustration among users trying to ensure their emails display correctly on different platforms.
Lack of Integration with ESPs and CRM Systems: Some users have noted a lack of integration with Email Service Providers like Marketo, along with a desire for better connections to CRM systems, impacting workflow efficiency. The absence of seamless integration hinders smooth operations for users who rely on these platforms.
Confusion Over Subscription Features and Pricing: Reviewers have reported confusion regarding what features are included at different subscription levels, especially concerning the removal of proofing features for lower-tier plans. This lack of clarity has caused uncertainty for users in understanding the value they receive at each pricing tier.
Reviews
(1-25 of 331)Litmus: the best e-mail development tool
- All email clients well supported
- dark-mode testing
- Personlized content
Best in its class
- Email previews
Great tool!
- Previews and QA give us multiple relevant options for testing different scenarios.
- User friendly for the Proof and comments features.
- Folder Management.
Litmus is a fine product for testing emails.
- Preview how an email looks in different clients.
- Has a valuable blog which contains loads of information on email development.
- It has a friendly community with many other email developers to share and gather knowledge.
Litmus is good for cross-department collaboration and email rendering
- leave comments and feedback
- email rendering in different mailboxes
- sending proof tests to our inboxes
- linking up to Iterable to send tests to and from
Supporter of Litmus
- Email rendering across platforms
- testing links in emails for errors
- customer service support
- the ease of scheduling trainings, refresher courses
Litmus is an excellent email testing platform
- Email rendering testing
- AI generated subject lines
- Checklists for processes
Seamless for Efficiency and Approval Process
- The "Proof" tab is where my team and I consistently live
- It is incredibly intuitive and easy to leave and resolve comments
- The Home page recently got an upgrade, which is incredible in order to see all things at-a-glance.
A good tool for email previews.
- Litmus demonstrates the look and feel of email designs across a variety of different email providers.
- Litmus supplies accessibility checks that give you a place to start making emails more accessible.
- Litmus provides helpful advice on best practices for things you may not think of such as preview and subject line text to present emails in their best way once delivered.
Litmus saves time with email reviews
- displaying different devices, ESPs, and dark mode
- Monitoring services for when a link gets broken
- providing additional tools and options for ways to enhance our emails
Litmus - transforming QA for our agency.
- Display emails on different ESP in a quick and organised way.
- App integration for easy checking.
- Clear tick box.
Litmus is a quality email testing service.
- Ease of Use
- Timeliness
- Quality Results
Litmus Financial Service review
- Different device layout
- Reliable open
- different device and platform traffic
Litmus is great for Email QA process!
- The comment and tagging ability - we're able to easily tag the correct person with the exact changes that are needed.
- Makes the QA and approval process for email SO easy. The entire process is streamlined and efficient.
- From a campaign manager perspective and the one QA'ing emails - there's truly zero learning curve. It's so easy to jump in and figure out how to manage and work, which is not always the case for software!
Great Platform with Many Features!
- Email Previews
- Summary
- Personalized Content
Litmus Rendering
- Quick download of renders
- Confidence that renders are accurate
- Very little experience with down time of the service
Litmus is the gold standard!
- Inbox preview
- Customer service
- Multiple user feedback interface
Litmus Review
- Easy to view and thumb through the different email client previews.
- Good notifications around things to check for email safety and compliance like alt text missing, accessibility, etc.
Litmus has made my overall job easier and better
- Email tracking
- Testing experimental features of emails
- Coding HTML emails
Best Tool for Refining Your HTML Email Code for Deliverability.
- Spam Testing.
- Well seasoned email template code.
- Code Analysis and Troubleshooting.
- Customer Service.
Litmus Review.
- Test previews in different mobile devices.
- Email Guardian.
- Litmus blogs suggestions helpful in email creation.
Litmus is a good proofing, reviewing & QA testing tool for email marketing
- Email Guardian
- Proofing & QA
- Identify issues and ensure emails are rendering correctly
A great, all round service I'd definitely recommend
- Provides an easy to use interface
- Tests email content compatibility for a range of uses
- Give improvements to the deliverability of email campaigns
Litmus is great, you should get Litmus!
- Email Design System Management
- Campaign Building
- Email QA
Litmus
- Display emails on other clients.
- Easy to use tracking pixels.
- Store email templates and snippets.