Browse Melillo, Wendy

1-50 out of 50 article(s)

Title	Type	Date	Words
Survey says ... a handful of politicians try software that brings popular ideas to the fore.		Sep 22, 2008	1747
On message: with blogs, texts and Web videos, marketers pitch their products to young voters.		Jun 23, 2008	1640
Hustle and flow: inside the marketing efforts to make drinking tap water cool again.		Mar 3, 2008	1920
Lessons result in a new discovery: a show's successful promotional microsite an idea worth repeating.		Aug 20, 2007	1578
Arianna Huffington on the spot.	Interview	Jul 9, 2007	859
Politics & the media: the presidential candidates are up and running online, but an exclusive survey finds that Web users have yet to join the parties.		Jun 11, 2007	2207
What the French taught us: political strategists study the Gallic online campaigns.		Jun 4, 2007	2624
Over a barrel: building a brand on a limited budget? Whiskey makers will drink to that.		Apr 23, 2007	2652
We the people ... have a lot to say: how your friends and neighbors will influence the election.		Mar 12, 2007	1715
From 'GE Theater' to the digital stage: the conventional client revisits its past, but uses TiVo, VOD to update image.		Feb 12, 2007	1608
How new media could force creative races: candidates looking for traction will have to engage this time.		Jan 29, 2007	786
The Marines and MySpace: how the 231-year-old institution got hip with CGC without losing control.		Nov 20, 2006	1797
Ask not what your country can do for you ... Four copywriters lend a hand, pen slogans to help political parties out of midterm doldrums.		Oct 23, 2006	1332
N.Y. shops pledge new devotion to diversity: Omnicom agencies take own path, 11 others sign agreement.		Sep 11, 2006	800
Priority mail: what the Postal Service learned as it tried to adopt emerging media.		Sep 4, 2006	2123
The ground war against meth: Buntin uses nontraditional marketing tactics to curtail growing local drug use.		Jun 12, 2006	838
Survival of the fittest: intelligent design is winning the PR battle. Can evolution catch up?		Apr 17, 2006	2021
Coalition looks for a better way to push pills: medical marketing group asks FDA to create new rules for DTC ads.		Apr 10, 2006	901
FCC Levies fine for 'indecent' TV Ad: some say penalty could lead to stricter clearance process.	Brief article	Mar 20, 2006	267
The greed for goodwill: Corporate America funds charities to boost its image--and fortunes.		Mar 13, 2006	2668
Telling lies, selling evil: it's time to stop rewarding deception--and worse sins.		Jan 30, 2006	815
Suing SpongeBob: for real, or for leverage? Advocates threaten billions in suits, but signal a willingness to talk.		Jan 23, 2006	734
Inside the consumer mind: what neuroscience can tell us about marketing.		Jan 16, 2006	3661
Big pharma's sisyphean task: drug co.'s work to fend off gov't regulation of DTC ads amid mounting criticism.		Nov 14, 2005	1661
Splenda suit points up dangers of ad claim cases; rivals assert misleading ads, class-action suits follow.		Aug 1, 2005	463
Legacy vies for billions from tobacco lawsuit: if DOJ wins, foundation could replenish coffers for 'Truth' antismoking campaign.		Jun 20, 2005	555
Can focusing on fitness lighten criticism of Ads? Kraft, McDonald's among clients getting 'pro-active'.		Jun 13, 2005	454
ONDCP getting contenders on straight and narrow: stricter review rules focus on accounting, partnership.	Cover story	Jul 12, 2004	461
Independence Air looks left and right: Carville, Matalin spice up marketing for new Washington-based carrier.	Brief article	Jun 7, 2004	265
Convention ads reveal cities' different goals: New York courts volunteers; Boston sees opportunity to boost tourism, civic pride.		May 24, 2004	498
Latest anti-smoking target: cigarettes in the cinema: Hollywood comes under fire as more tobacco brands appear in films.		May 10, 2004	619
Attorneys General warn ad groups of coming fight: national lawyer group investigating DTC drug ads, cigarettes in movies.		May 3, 2004	591
Wagons circling around food, alcohol marketers: trial lawyers and feds ramp up scrutiny of advertising practices.		Apr 26, 2004	1062
Battleground Florida: demographic shifts, bitter memories set up a historic media fight.		Apr 26, 2004	1699
Heinz in a pickle over politics: company tries to distance itself from family heiress.	Brief article	Apr 12, 2004	302
In battleground states, a big squeeze for advertisers: political-ad glut will mean chaotic buying environment, 4A's warns.		Apr 5, 2004	991
Are late-night jokes no laughing matter? Group says political caricatures can give some the wrong impression.	Brief article	Mar 29, 2004	309
TV blitz: prez is 'Steady leader in times of change': Bush campaign moves up launch date to counter Democratic attacks.		Mar 1, 2004	618
FEC looks into regulating 527s: political interest groups may have to toe line on soft money.	Brief article	Feb 23, 2004	292
Going after liberals and your funny bone: Club for Growth wraps serious messages in humorous spots.	Brief article	Feb 2, 2004	295
Media team gears up for Bush campaign: McKinnon recruits agency execs, politicos for re-election bid.		Dec 8, 2003	745
Crisis management: in a world of scandals, containing the damage becomes a full-time job.		Oct 13, 2003	1543
Ad industry doing its own public diplomacy: Reinhard's task force will advise agencies, clients on fighting anti-Americanism. (National News).		Jul 21, 2003	523
State Dept. bypasses advertising, PR execs: commission to improve U.S. image will not include industry experts. (National News).		Jul 14, 2003	635
The peace brokers: ad execs can still help American diplomacy in the Arab world. (Art & Commerce).		Jun 23, 2003	645
U.S. again looks at ad execs for image help: State Dept. considers candidates to sell America to the Arab world. (National News).		Jun 16, 2003	635
Legacy links up with Ad Council: pro bono ads on secondhand smoke expected; agency not set. (National News).	Brief article	Jun 2, 2003	215
FTC reviews ad plans from Alcohol clients: nine companies must describe marketing, content and audience. (National News).		May 26, 2003	665
Ad groups Back Nike in Supreme Court brief: ANA, AAF, 4A's argue Kasky ruling in California threatens all corporate speech. (National News).		Mar 3, 2003	524
Family values: with corporate America tarnished by scandal, some companies have the chance of a lifetime. (Feature).		Feb 10, 2003	2555